Michael Wolff has an opinion on pretty much everything. Does that make him right? No. Does his take matter more than someone else’s? Not really, my friend. But because he talks/writes a lot about media, we end up paying attention. Wolff’s latest target is Business Insider, the business and technology site edited by Henry Blodget. Wolff says it’s time for BI to sell. Before it’s too late.
According to Wolff, BI wants $100 million in cash, and that’s just not going to happen. He says BI should sell for less and do it now, because relying on digital ad dollars to support a business isn’t a good idea: