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Posts Tagged ‘Hey How’d You Do That?’

Former EIC of XXL on Being the Reigning King of Hip-Hop on Social Media

Elliot-Lewis-Article3Elliott Wilson, the former editor-in-chief at XXL and Xxlmag.com, has worked in the field of hip-hop journalism for 20 years and has recently been promoting his brands on social media to great success.

Thanks to his site, Rap Radar, a live-interview show on Myspace (yeah, that Myspace), his hosting duties on “The Truth” (on Jay Z‘s Life+Time’s YouTube Channel) and a forthcoming print project on Kickstarter called HRDCVR, Wilson’s career is on fire. Here, he talks about using Twitter to promote his brand:

When an artist puts out an album… I’ll retweet their iTunes link and try to encourage people to buy music because I think it benefits the culture overall. But, in terms of me, I think I do a good job of showing who I am– the same way I did with the XXL editorials I used to do – and my real personality. I’m really competitive, I really want to win, I want to be an authority of our culture, and I want to prove that nobody has as much passion about it or drive as I do. So I share that but then I also welcome other voices and other points of view. I want hip-hop culture to be respected and acknowledged as the dominant force of pop culture, which I think it is.

For more from Wilson, including his tips for successful social media branding, read: Hey, How’d You Become Hip-Hop’s Social Media Authority, Elliott Wilson?

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Kate Bolick Brings ‘All the Single Ladies’ to TV

Kate Bolick‘s nine-page, 12,000-plus-word Atlantic article on the economics of dating, “All The Single Ladies,” became the talk of the town last November — but the buzz didn’t end there.

When the issue came out, Bolick sent Drop Dead Diva‘s Josh Berman a copy of the piece for feedback.

“It wasn’t to say, ‘Here, can you turn this into a television show?’” she told mediabistro.com for its “Hey, How’d You Do That?“ series. “I had seen Drop Dead Diva and was surprised by the way he delved into women’s issues and comedy. I thought it was smart, contemporary and original. I sent the article to him saying, ‘What do you think? How could this be received in Hollywood? Would there ever be interest in something like this for television?’”

Turns out Berman not only loved the article, but wanted to option it with Sony.

Read the full interview to find out how Bolick did it and to get her tips for freelancing success.