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Posts Tagged ‘HGTV Magazine’

HGTV Magazine and Food Network Magazine to Increase Rate Bases

hearst-magazine-logo-1Good news for Hearst Magazines’ HGTV Magazine and Food Network Magazine — they’re both getting a rate base increase. The former will increase its rate base twice in 2015; the latter once.

The first bump for HGTV will be to 1.1 million, starting with the January/February issue. The magazine will then up its base to 1.2 million with the July/August issue. Food Network Magazine’s increase to 1.7 million will coincide with its January/February issue.

Dan Fuchs, HGTV’s publisher and CRO, said the increase was a result of staffers “over-delivering from the beginning.” Vicki Wellington, Food Network’s VP, publisher and CRO, credited “Our creative original content, along with access to Food Network talent” for its rate base increase.

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M Magazine Names Jim Windolf Editor, Cosmo and HGTV Mag Make Changes

M, Cosmopolitan and HGTV Magazine have all made staffing changes. Details are below.

  • Jim Windolf has been named editor-in-chief of M. Windolf had most recently served as the quarterly’s senior consulting editor. Windolf will continue as a contributing editor at Vanity Fair.
  • Patti Greco has been named entertainment editor of Cosmpolitan.com, a new role at the magazine. Greco comes to Cosmo from New York, where she served as a staff editor.
  • Kate English has been named HGTV Magazine’s associate publisher, marketing, another new role.English has been the magazine’s executive director, integrated marketing since it launched two years ago.

Carrie Cullen Named Associate Publisher of HGTV Magazine

Carrie Cullen has been promoted to associate publisher, advertising of HGTV Magazine. Cullen had been advertising director of the magazine since it launched last year. Prior to that, Cullen served as Food Network Magazine’s sales development director.

“Carrie has demonstrated incredible leadership over the past year and a half,” said Dan Fuchs, publisher and chief revenue officer of HGTV Magazine, in a statement. “In addition to managing the numerous systems and processes that are key components of our business, Carrie is a dedicated advocate and motivator of our sales team, and her strong client relationships and persistent work ethic have resulted in numerous big wins for the magazine.”

Cullen’s appointment is effective immediately.

HGTV Magazine Adds Design Director

Mike Reddy has been named design director at HGTV Magazine. Reddy spent the last eight years with Seventeen, most recently serving as design director.

At HGTV, Reddy’s duties will oversee all aspects of the magazine’s art, including photo shoots, feature story design and more.

Reddy joins HGTV August 13. He’ll report to the magazine’s editor-in-chief, Sara Peterson.

Food Network Magazine and HGTV Magazine Raise Rate Base

Food Network Magazine and HGTV Magazine are both raising their rate bases, proving once again that people love TV so much they’ll eat up whatever format it mutates into.

Food Network Magazine will jump to 1.55 million with the July/August 2013 issue, and next year will raise its rate base twice. The January/February issue will hit 1.6 million and the July/August issue will see another bump, up to 1.65 million. HGTV Magazine is boosting its base to 800,000 with the July/August 2013 issue and then again — to one million — with the January/February 2014 issue.

In a statement, Vicki WellingtonFood Network Magazine’s vice president, publisher and chief revenue officer, said, “Our growth has exceeded our most ambitious goals and aspirations.” Dan Fuchs, publisher and chief revenue officer of HGTV Magazine, said its increase was a “a testament to our unique home and lifestyle content mix.”

Guy Fieri merely sat back in his La-Z-Boy, cracked open a Bud Light Lime and whispered, “Excellent.”

HGTV Magazine to Increase Rate Base Twice Next Year

Hearst’s HGTV Magazine, launched late last year, was a success right out of the gate. Today, Hearst announced that the title’s good fortunes will continue next year.

Starting with the January/February 2013 issue, HGTV Magazine will increase its rate base to  700,000, and then raise it again in July to 800,000.

“Based on the fantastic response to the magazine from both consumers and advertisers,we’re thrilled to be increasing our rate base so soon after launching,” said Dan Fuchs, chief revenue officer/publisher of HGTV Magazine. “With the strength of the HGTV brand behind us, we have created a new kind of magazine, home/lifestyle, that is resonating deeply with readers and is building incredible momentum in the marketplace.”

HGTV Magazine Gets Official Launch, Publisher

The numbers worked out, so HGTV Magazine is getting an official launch. “We wanted to strike a chord with Americans looking for a fun, approachable magazine about how they live their lives at home and we’re thrilled to have gotten the reaction we did with our debut test issue,” said the magazine’s Editor-in-Chief, Sara Peterson.

HGTV Magazine will debut with an impressive rate base of 450,000 for the first official issue, covering June/July. There will be three more issues this year.

Dan Fuchs, the Associate Publisher of O, The Oprah Magazine for the past eight years, has been named Publisher and Chief Revenue Officer of the new title.

HGTV Magazine is a Hit

When FishbowlNY first heard of HGTV Magazine, we thought it wouldn’t do well because the economy is in the toilet and the world didn’t another magazine telling everyone about things that they should buy. Turns out we underestimated the desire some people had to read about finding the best lamp for their money.

According to the New York Post, HGTV Magazine’s launch last month went so well that Hearst had to print an extra 135,000 copies. Not only that, Hearst has already received over 200,000 subscription requests, even though HGTV Magazine isn’t a permanent title yet. David Carey — President of Hearst Magazines — is obviously pleased, especially since he predicted the magazine’s success back in October.

The next issue of HGTV Magazine comes out in January, and Carey says that Hearst will evaluate what the next steps are then. The initial reaction has been positive, so expect HGTV Magazine to become a staple. Hopefully that means no one will ever have to experience anxiety over purchasing a lighting fixture again.

David Carey: HGTV Magazine ‘The Most Recent Example of Our Strong Commitment to The Future’

FishbowlNY mentioned last week that we weren’t quite sure what to make of Hearst launching HGTV Magazine in such a bad economy, but David Carey, President of Hearst Magazines, knows exactly what he thinks: He loves it. In a memo to staffers obtained by Poynter, Carey says tomorrow’s launch represents the Hearst way:

Of course we hope that HGTV Magazine goes smoothly from test to launch, but the very fact that we’re creating yet another new product, based on a very smart concept, is significant. It is a testament to our conviction that every sector, every corner of the magazine industry, and every part of our company, is ripe for fresh thinking. Our philosophy that risk is necessary for both growth and continued success remains one of our core beliefs.

Maybe HGTV Magazine will work, but we’re still skeptical. It doesn’t seem likely that people will want to buy yet another magazine that tells people what to buy. But you never can be sure, and Carey obviously knows that. Hell, Ben Stiller is popular and that doesn’t make any sense, so why can’t a new magazine work?

To read Carey’s full memo, click here.

Hearst Launches New Magazine With HGTV

Hearst is taking a rare, bold step: It’s launching a new magazine — titled HGTV Magazine — in October, even though the economy is as depressed as Drake without a sweater. According to the New York Times, the magazine is only a “test,” with two issues planned so far, making it even more of a gamble. At least Michael Clinton, Marketing President and Publishing Director for Hearst understands that.

“I think advertisers want a little more facts behind things before you launch,” said Clinton. “I think that’s changed over the last few years. In the go-go years of the early 2000s, a lot of advertisers would take a lot of fliers on a lot of new things. Now in a post-recessionary world, they scrutinize their budgets a lot more.”

So why would Hearst decide to go through with this?

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