— DIANE CLEHANE

You never know who you’re going to meet on any given Wednesday at Michael’s. I’ve chatted with former presidents, Oscar winners, and tabloid targets who have made the usually unflappable crowd turn and stare, but it’s those unexpected, below the radar moments that are often the most fun. When GM Steve Millington introduced me to Jerry Casale of Devo, one of my favorite ’80s bands, I was delighted. Just last week, I’d just seen Pearl Jam’s cover of the group’s famous anthem, “Whip It,” on YouTube where they wore copies of those infamous yellow jumpsuits and red flowerpot hats. I asked Jerry if he’d known about the act in advance. “No, and I wished they’d told me,” he joked. “I would have been able to tell them about the hard hat holders we wore to keep our hats in place. They had to settle for those silly elastic straps under their chins.” Still, imitation is the sincerest form of flattery, says Jerry. “I’ve gotten so many calls since it wound up in Rolling Stone and gone viral. It’s a lot of fun.”

Larry Kramer joined me for lunch today and was excited to tell me all about his upcoming book, Talespin, which was bought by HarperCollins earlier this fall (Freddie Friedman agented the deal). In it, Larry tackles the idea of how all businesses are grappling with “the recreation of storytelling” from publishing to retailing. The game has changed, says Larry, especially in media. He takes “the media guys” to task for “protecting the business model instead of the business.” Besides getting top executives from here and abroad to weigh in (in his reporting Larry discovered Europe was way ahead of the curve in adapting to a changing multi-platform world) — the book is a sum total of Larry’s experience in “the old and new worlds of media.” In addition to his two decades as a reporter and editor for top papers including The Washington Postand the San Francisco Examiner, Larry founded MarketWatch in 1997 and has helmed CBS Digital Media. These days, he’s consulting for a cross section of media ventures including Discovery Networks and The Weather Channel. In January, Larry will begin teaching a graduate level course at Syracuse University’s Newhouse School where some of the lectures will be Skyped in and students will be “embedded” into companies to study their strategies first hand.

Here’s the rundown on today’s crowd:

1. Cosmo editrix Kate White with a table full of gals we didn’t get to meet.

2. Peter Brown

3. ‘Mayor’ Joe Armstrong, uber agent Ed Victor and Don Epstein of Greater Talent Network.

4. Author Ed Klein and Owen Laster

continued…

New Career Opportunities Daily: The best jobs in media.

Tango magazine editor-in-chief Hilary Black will leave her post to return to book publishing. Black confirmed to FishbowlNY that she is leaving Tango in April and will stay on as a contributing editor, but declined to confirm any future plans.

Black left More for Tango in March 2006. Prior to More, Black spent five years in book publishing with stints at Random House, HarperCollins and Simon & Schuster.

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