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Posts Tagged ‘Hildy Kuryk’

Elizabeth Vargas, Harold Ford and the Latest on The Matrix Awards

Lunch At MichaelsI was joined today by Liz Kaplow, president and CEO of the eponymous marketing communications firm she started in 1991. Kaplow’s client list is full of industry leaders, including Target, Unilever, Timex, CVS and Laura Mercier. I’ve known Liz forever and seen her in this very dining room presiding over many a power lunch — the last time with Microsoft executives who were meeting with her to talk about the latest technological innovations from Skype, another client. We chatted briefly that day and realizing we’d never had a proper sit down, decided then and there to make a date. So here we are. In preparing for our lunch, I did a quick read through of Kaplow’s website and was blown away by the awards and accolades that Liz and her team have collected recently. The New York Observer ranked Kaplow No. 13 on their inaugural PR Power List last year. Kaplow’s “Branded Journalism” program with Skype was named one of the top global PR campaigns of 2013 by The Holmes Report (which also named Kaplow Consumer Agency of the Year in 2011). And to think all this started because, Liz told me, “I wanted to have more flexibility to be with my kids” when her two daughters were growing up.

Liz Kaplow and Diane Clehane

Liz Kaplow and Diane Clehane

Liz opened her own agency in 1991 with the costume jewelry company Monet as her first client and quickly added to that list with forward-thinking strategic planning. By the mid-90s, Kaplow ventured into the technology sector with iVillage as a client. “We didn’t have the technical background, but we understood women and how to reach that consumer — we won the business while we were in the room doing the pitch.” Over the past two decades, Liz has become one of the most respected women in PR and is known for her approach in developing and executing marketing and public relations campaigns across all platforms that connect her clients’ brands with consumers through, as she likes to say, “the art of storytelling.” As she explained it: “Every brand has a different story to tell and today they want to tell it through all different platforms.” With that as a guiding principal, Kaplow has focused on integrating social media and emerging technologies with well-established media platforms to ensure clients’ get the maximum impact from their PR campaigns. “PR has to be much more holistic today,” she told me. “Traditional print media is still very, very important as a third party and ‘earned’ versus ‘paid’ media. Clients say the power of influence comes in very different ways. There is not a one-size-fits-all strategy. Every client needs a customized approach.”

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Copy Editing: Intro

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Norm Pearlstine Networks With Bonnie Fuller

LunchAtMichaelsWe’re going to file this week’s lunch in under ‘The more things change, the more they stay the same.’ Aside from a dining room full of the usual Wednesdays at Michael’s suspects, comprised of moguls (Barry Diller), media mavens (Bonnie Fuller, Connie Anne Phillips) and money men who keep the lights on all over town (Alan Patricof), I had an illuminating chat with Donald Albrecht, curator of architecture and design at the Museum of the City of New York and the editor/contributor of the new book, Gilded New York Design, Fashion and Society (The Monacelli Press). We were introduced by Dan Scheffey, who, in his past life, has handled public relations for Disney, Miramax and most recently toiled at Conde Nast. Dan is currently working on Monacelli’s fall book list and is gearing up to launch the Spring 2014 list with Ellen Rubin. When he mentioned Gilded New York to me some months ago, I immediately wanted to know more. Donald, an independent curator specializing in the decorative arts and architecture, joined us to talk about his work on both the exhibition and the book on New York’s Gilded Age of the late 19th century.

Dan Scheffey, Diane Clehane and Donald Albrecht

From left: Dan Scheffey, Diane Clehane and Donald Albrecht

By way of introduction to the period he explained, “The city’s old and new money used architecture, interior design, fashion and events — even lunch and dinners — as markers of status.” See where I’m going with this?  I thought you might.

Donald, who traded his career as an architect to focus on curating exhibitions and writing (“I found working solely in architecture really boring”), explained his love of curating exhibitions as a way of producing “visual culture.” His current exhibition (which shares the same name of the companion book) “Gilded New York” runs through the end of next year and features a stunning collection of objects that lend a window into the fascinating lives of the early swells of New York City whose great fortunes built the vast Fifth Avenue mansions during what was arguably city’s most glamorous era. Among the relics of this bygone age visitors to the museum can see: an ”Electric Light” dress by couturier Charles Frederick Worth dress once worn by Mrs. Cornelius Vanderbilt. The gown (which didn’t really light up) earned its name from the glittering crystals that illuminated the bodice (a newspaper at the time breathlessly reported it had been trimmed in diamonds), Tiffany & Co.’s Bon Bonniere, a miniature purse designed to hold bon bons or small pieces of candy to be discreetly carried so it could be enjoyed while dancing, and a swan-billed flask crafted from engraved glass and silver. The funny thing is I have no doubt any one of the artifacts would be right at home worn by Sarah Jessica Parker or carried by — dare we say it – Kanye West — at the Met Ball, no?

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