The paid content conversation rages on. One suspects that at some point before the end of this year the financial situation of newspapers may be so dire that readers will be faced with the choice of paying for content or relying on TMZ.com for their news. Until that fateful days arrives here’s the where the conversation currently stands:
- Jack Shafer says the key is to figure out what customers will pay for: “Not all successful paid sites are alike, but they all share at least one of these attributes: 1) They are so amazing as to be irreplaceable. 2) They are beautifully designed and executed and extremely easy to use. 3) They are stupendously authoritative.”
- Howie Kurtz says it’s going to be a battle of hearts and minds as much as wallets: “It was arguably a mistake for newspapers and magazines to hand out their goodies to anyone with a computer screen, but the culture of the Net was — and is — that everything should be free. The question now is whether that mind-set can be changed.