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Posts Tagged ‘Iconix Brand Group Inc’

Porn Producer Buys Into Playboy

seth-rog222an-playboy-april-2009.jpgHugh Hefner‘s company, which has become increasingly flaccid in the last year due to shrinkage of finances and investors, just got a huge shot of Viagra in the form of one of the adult industry’s biggest names. No, not Sasha Grey, but Bill Asher, co-CEO of Vivid Entertainment Group, the largest porn video producers in the world.

According to AOL’s Daily Finance, Asher just bought one million shares of Playboy Enterprises Inc., certainly a boon to the company ever since its $300 million deal with London Fog owner Iconix Brand Group Inc. fell apart last month. Vivid may or may not be buying Playboy full-out at this point, but as Asher told the press, “Certainly, anybody who has a brain would be interested.” Well, a brain or a hard-on.

Read More: Bullish on the Bunny: Porn Titan Buying Playboy Shares –Daily Finance

Previously: Playboy In Talks With London Fog Owner, Playboy Looking For A Buyer?

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Playboy Strikes Deal With AMI

9d2d2009d7d44d03dAM5 playboy magazine April  2009.jpgTwo weeks ago, news leaked that Playboy Enterprises was in talks to sell their holdings to London Fog owner Iconix Brand Group Inc. Hugh Hefner‘s publishing empire’s stock has fallen drastically in the last five years, and the recent economic downturn dealt a major blow to the magazine industry, and drew speculation that Playboy was no longer a sustainable enterprise. (In September alone, Playboy‘s ad pages fell 35 percent.) Turns out, the rumors were only half right.

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Playboy In Talks With London Fog Owner

kim-kardashian-playboy-cover.jpg
Stocks soared today after news that Hugh Hefner‘s publishing house, Playboy Enterprises Inc., was reportedly being negotiated for a sale to Iconix Brand Group Inc. Playboy‘s struggles with its finances this past year have been well-documented, and Hugh’s daughter Christine Hefner stepping down from her role as CEO of the Playboy publisher earlier this year only added to the unraveling faith in the company that had felled 76 percent of their stock in under five years. However, reports of a buy-out jumped the publishing house 33 percent up to $3.80 before noon, and may have closed the company at a 66 percent increase for the day.

Both Playboy and Iconix have refused to talk to reporters about the upcoming sale, since the negotiations have not been finalized.

Related: Blood Surges Back to Playgirl With Johnston Shoot: Former Editor Dishes On Pub’s Future