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Posts Tagged ‘IDG’

CNN Radio|Government Subsidy Study|NBC-Comcast Start FCC Review Process|NYT Gets New Commenting System|More iPad

TVNewser: CNN Radio cuts staff and reorganizes.

New York Times: A new study looks closely at government subsidies for journalism, why they are necessary, and why they are dropping.

Broadcasting & Cable: Comcast, NBC and General Electric have filed a merger application with the FCC, the first step to their deal being approved by the government commission.

E&P In Exile: The New York Times introduced a new commenting system on its Web site, which allows readers to recommend other comments and sort them the way they want.

AdAge: Some hard questions for print publishers to ask about the iPad.

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Turning Successful Tech Brands Into Ad Network Dollars: 4 Questions For IDG CEO Bob Carrigan

carrigan.jpgIt’s tough to be a media company these days. But IDG, a leading technology company with publications like PC World and Macworld and their related brands, as well as events and a vertical ad network, seems to have girded itself against the worst.

IDG’s CEO, Bob Carrigan, told FishbowlNY that although 2009 was a tough year, the company has big plans for growth over the next three years. “The tech media category is not immune to the recession and has been challenged by that,” he said. “But our three-year plan calls for growth.”

That growth includes the less than two-year-old ad network, the IDG TechNetwork, which offers ad space inventory from 250 Web sites to technology marketers. Carrigan says its “one of the most successful businesses we’ve launched in a long time.”

After the jump, we talk to Carrigan about his company’s business model, the ad network and his plans for the future.

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