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Posts Tagged ‘Idolator’

GawkerTV Launches With Intern Workforce, Optimistic About Ad Sales

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Today’s launch of Gawker.TV is the product of Richard Blakeley‘s three years as Nick Denton‘s video editor. Now the This Is Why You’re Fat co-author is manning his own satellite site, which will be posting videos throughout the day, with the help of the 16 or so interns currently working under Blakeley.

The fact that so much (unpaid) manpower is going into this spin-off site isn’t exactly a surprise. Gawker‘s largest-generating posts have almost always been candid videos: Tom Cruise ranting about Scientology, the Eric Dane/Rebecca Gayheart/Kari Ann Peniche sex tape, and the video shot by Blakeley of Heath Ledger’s body being wheeled out of the apartment he was staying in Soho when he died in 2008.

Denton has also admitted that it will be easier to sell ads on a site that is not as specifically themed as some of his other off-shoots like Jezebel (for women) or Fleshbot (Gawker’s sex Web site). Sales of Gawker’s other sites — Wonkette, Idolator, and Gridskipper — were similarly explained to be the result of poor ad revenue.

Gawker.TV currently has a tip box at the top of the site for users to submit videos. We have yet to hear back from Gawker Media if the tip box will automatically filter into the new open forums, as they do on Gawker’s main site.

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Gawker Slims Down for The New Year

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Gawker Media is capping off 2008 by selling two of its blogs — Consumerist and the Hollywood gossip site Defamer. Yesterday, two weeks after FishbowlNY broke the story of talks between the two companies, The New York Times reported that Consumers Union, the publisher of Consumer Reports, is buying the customer watchdog blog Consumerist from Gawker Media. In the article, the paper quotes Gawker publisher Nick Denton saying that he’s also “in talks” to sell the Hollywood gossip site Defamer. FishbowlNY has exclusively learned that, later in the afternoon, Denton sent out an email to his site leads revealing that Defamer has actually already been sold. Denton told his top editors that public announcement of the sale will come later today.

Denton put the Consumerist up for sale in mid-November at the same time that he folded his tech-industry gossip blog Valleywag into Gawker.com. Defamer was never put on sale, but in his email, Denton says the company was approached about the site a few months ago and has been in talks with the buyer ever since. Denton’s missive did not reveal who will be purchasing Defamer, but that news should come out when the sale is officially announced later today.

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Buzznet Taps Former NYT Writer to be EIC

buzznet_logo.pngBuzznet announced today that it has hired Jeff Leeds, former New York Times music reporter, as Editor-in-Chief. It is a newly created position and Leeds will be responsible for leading the expansion of editorial offerings on Buzznet, which will combine “the best original news, commentary, photos, and other contributions from staff writers and the site’s millions of community members.” He will also direct editorial strategy at Buzznet, and manage editors at the company’s partner sites, Stereogum, Absolute Punk, Idolator, Vampire Freaks, FOE, and The Gauntlet.

In addition, Buzznet has also hired former Alternative Press magazine managing editor Leslie Simon to fill the role of senior editor. Full release after the jump.

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