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Posts Tagged ‘In Style’

StyleBistro Welcomes New Executive Editor

StyleBistro has done pretty well for itself since launching in the summer of 2010. According to comScore, the site is the sixth most popular in the U.S. in the fashion/style/beauty category and now has some new editorial stewardship to push those numbers higher.

AnnBradyNYFWAnn Brady (pictured) comes to StyleBistro from the Shopzilla search engine beso.com. She has also served as a contributing editor for In Style‘s e-commerce site stylefind.com and as senior associate fashion editor at Lucky magazine. From today’s announcement:

“As a seasoned editor, stylist and marketing consultant, Ann has a multi-faceted understanding how readers consume fashion content, and as a result, has the inherent ability to connect with a female audience in a truly meaningful way,” said John Newlin, editor-in-chief at parent company Livingly Media. “We’re confident that with Ann at the helm, StyleBistro will continue to offer audiences the most engaging and comprehensive celebrity style coverage on the web.”

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ABC Report Shows Single-Copy Sales Continuing To Drop

saveur2.jpg The Audit Bureau of Circulations released its important report for the first half of the year today, and the findings are not that surprising: total paid and verified circulation, single-copy sales and verified subscriptions are down overall.

However, the ABC said total paid subscriptions were basically flat in the past year. Compared to historical numbers, between the December 2007 and December 2008 reports, paid and verified circ was flat and single-copy sales were down 11.12 percent. Between June 2007 and June 2008, circulation was unchanged and single-copy sales declined 6.34 percent.

Single-copy sales were down the most in this report — more than 12 percent — with almost all of the top 25 top sellers suffering a decline. The biggest newsstand seller, Cosmopolitan, saw a 7.8 drop, although Woman’s Day, OK!, Family Circle and In Style saw the biggest declines in single-copy sales among the top 25, with each logging a more than 20 percent drop.

Meanwhile, the consumer magazines that saw the biggest newsstand growth included Mother Earth News, Women’s Health, Ebony, GQ, Essence, Sporting News, Time, National Geographic International, Real Simple and Runner’s World.

Despite its recent financial challenges, Reader’s Digest remained one of the top 25 consumer magazines in regards to paid and verified subscriptions, along with AARP, which saw a 400 percent jump in subscriptions.

We’ve also been tracking epicurean magazine Saveur since sitting down with its publisher Merri Lee Kingsly last week. Today, Kingsly told us the magazine’s circ is up 4.3 percent, while its epicurean competitors, Food & Wine, Gourmet and Bon Appetit have all seen double-digit declines.

Related: So What Do You Do, Merri Lee Kingsly, Publisher of Saveur?

Also: Listen to Fishbowl NY editor Amanda Ernst talk about Kingsly, Saveur and the upcoming ABC numbers on Friday’s podcast.

Media Rivals Meet|Preliminary Mag Newsstand Sales Numbers Roll In|Another Look At Olbermann-O’Reilly Truce|Dan Rather Calls For Pres Commission On Media

TVNewser: Media rivals met at Columbia University to discuss the challenges of the industry.

WWD: Preliminary newsstand sales numbers are in for the first half of 2009 — and they’re not good. Just take a look at these women’s magazines numbers: In Style‘s single copy sales dropped 20 percent decline while Vogue reported a 2 percent decrease, although it got a lift for its March issue that featured Michelle Obama on the cover. Elle, Glamour and Marie Claire all dropped 12 percent Harper’s Bazaar and Vanity Fair saw decreases of 12.5 and 11 percent, respectively, Lucky is down 18 percent and Self dropped 9 percent. Official numbers from the Audit Bureau of Circulation will be out later this month.

New York Times: Brian Stelter revisits his story about the alleged truce between Keith Olbermann and Bill O’Reilly orchestrated by News Corp. and GE officials.

Washington Post: Dan Rather calls on President Barack Obama to form a commission to save the American news media. “This is a crisis that, with no exaggeration, threatens our democratic republic at its core,” Rather said. “But you won’t hear about it on your evening news, unless the message can be delivered in a way that corporate media have little choice but to report — such as, say, the findings of a presidential commission.

Video: Arianna Huffington makes a cameo appearance on the upcoming “Family Guy” spin-off “The Cleveland Show.”

Time Inc. To Let You Make Your Own Magazine

i123735162011743456027.jpgWe all remember a few years back when Time named ‘You’ the person of the year. Well, now it looks like Time Inc. is experimenting with something called ‘Mine.’ The AP is reporting that the company is experimenting with a customized magazine entitled ‘Mine,’ which will combine “reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.” Emphasis ours.

This is how it will work: “Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.

Editors will pre-select the stories that make it into every biweekly issue, and readers won’t have the option of changing the picks from issue to issue.” All the details are here. Also the magazine is free (for the first 31,000 subscribers) but will “align readers with the branding message that its sole advertising partner, Toyota Motor Corp.” So perhaps not the solution to the advertising woes of the print world, but interesting nonetheless.

Magazine Sales Numbers Released for First Half of 2008

12magazine.190.jpgWe’re going to focus on the positive. The Audit Bureau of Circulation released their numbers yesterday for the first half of 2008 and In Style and People are doing fine (though the Brangelina cover may not be as big as they’d hoped numberswise, if numbers were actually what they were aiming for), both posted gains in their newsstand sales.

Everyone else has pretty much had a crappy year so far to put it bluntly, with overall magazine sales dropping 6.3% in the first half of 2008. This includes O, The Oprah Magazine, US Weekly, Cosmopolitan, and the newly shrunk Rolling Stone. Portfolio points out that while newsstand sales are down, subscription sales have remained even (unless you count Game Informer, which is through the roof!) while industry-wide, “verified” subscriptions (meaning “public-place copies, or those given away by a third-party partner”) are up 15.8%. The Times says it’s just a result of a bad economy, and that people are merely shopping “very cautiously and less frequently.” Which seems like a solid rationale when it comes to the auto industry but not so much when we’re talking four dollar, reality diverting purchases. Though speaking of the auto-industry, they are apparently at least somewhat to blame for all these diminished ad pages…everything comes back to oil in the end, doesn’t it.

Big September Magazines to Feature a Whole Lot of White Actresses on Their Covers

sfall.jpgOh the September magazine, boon to advertisers and chiropractors everywhere. The cover of a September tome is roundly considered to be the Mt. Everest of fashion accomplishments for models everywhere, so which ones will be gracing this years line-up? None! It’s all about the starlets. Again. This year’s line-up, courtesy of WWD, as follows:

  • Vogue: Keira Knightley

  • Glamour: Penelope Cruz
  • W: Kate Hudson (is it just us or does it feel like she’s on the cover of something every month?)
  • In Style: Uma Thurman
  • Cosmopolitan: Blake Lively
  • Teen Vogue: Vanessa Hudgens
  • Allure: Carrie Underwood
  • Elle: Jessica Simpson

In Style Attempting to Come Back in Style

071008_13 (1).jpgAfter the sort of lengthy deliberations one usually associates with government run operations WWD is reporting that In Style magazine will finally launch its revamped look in the forthcoming August issue. The magazine has recently attempted to add some juice to the masthead by recruiting the likes of Suzanne Karotkin (formerly Harper’s Bazaar), Patricia Alfonso Tortolani (formerly Allure) and more recently Barneys New York creative director Simon Doonan and stylist Isabel Dupre, but competition in the fashion and celebrity department is increasingly fierce and In Style faces a far more crowded marketplace than when it launched. Says Lynette Harrison Brubaker, group publisher: “Now everyone knows everything about celebrity, so we have to keep more relevant. And it’s not enough to say celebrities are the only stylemakers because there’s 20 people around them in an entourage helping them make choices.”

The re-design will apparently include bigger pictures, bolder headlines and a cheekier “go-girl” tone, along with more runway commentary from editors and celebrities. Also, the magazine and two of its editors (as yet unnamed) will be featured in an upcoming episode of that fashion powerhouse Gossip Girls. Hopefully the clothes will remain on set — a little birdie recently told FBNY that rumor has it some In Style staffers were recently fired for attempting to pawn off office freebies at a tag sale in Long Island.