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Posts Tagged ‘In Touch Weekly’

So What Do You Do, Christian Baesler, VP of New Media at Bauer Media Group?

christian-baeslerFrom 2013 to 2014, Bauer Media Group’s digital properties in the United States have experienced explosive growth. The company reports that InTouchWeekly.com‘s unique monthly visitors grew organically by 745 percent, LifeandStylemag.com by 436 percent and the teen group (which includes J-14, M, and Twist) by 264 percent. On a monthly basis, Bauer’s digital teen division sees 5 million unique users. Three months after the relaunch of J-14.com, the magazine became the fastest growing magazine on Facebook, with more fans than publications like BuzzFeed, Us Weekly and People.

These numbers are impressive by themselves, but even more remarkable considering that just a couple of years ago Bauer in the U.S. did not have a real online department. The company’s success in print — in the U.S., Bauer sells more magazines at retail than any other magazine publishing company — left a hole in its business model in the digital space. As a result, Bauer recruited Christian Baesler from a management post at Bauer Media Group in Germany to take on the formidable task of revving up the company’s online activity. Between the incredible growth that these sites have seen and the fact that major advertisers like Coca-Cola, Adidas and Rimmel London are taking notice, it’s clear that Baesler has proven just how invaluable digital is for Bauer.

After the jump, Baesler discusses the ingredients to the digital department’s success, Bauer’s social media strategy and what the public can expect from the upcoming roll-out of the new and improved InTouchWeekly.com.

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In Touch Feeds the Alec Baldwin Media Beast

Shutterstock_AlecBaldwinWhat exactly did Baldwin do this time? Well, according to the In Touch Weekly exclusive, he was handcuffed by some NYPD after biking the wrong way through Manhattan and then, when stopped, not having ID.

At the end of its “still developing” story, In Touch shares two very different eyewitness accounts. For Baldwin’s sake and, in large part, our own, let’s hope the first of the two witnesses quoted is the accurate one.

Page Six has GPS details of both the arrest – East 15th and 6th Avenue – and alleged nearby two-wheel infraction:

“Alec was riding his bicycle the wrong way on Fifth Avenue this morning and, when he was stopped by police, he didn’t have ID, so he was handcuffed and arrested.”

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The Most Popular FishbowlNY Posts for the Week

Here’s a look at the FishbowlNY posts that made the most buzz this week.

Shutterstock2012TCMFestRobertWagner1) Ho Ho Huh? Reaction to Robert Wagner-Santa Claus Movie is Decidedly Mixed

2) Hugo Lindgren Strides Up the Hollywood Food Chain

3) Specter of Philip Seymour Hoffman Looms Over National Enquirer NYC Relocation

4) In Touch Stuffs Kim Kardashian Into a ‘Photo Recreation’

5) How Larry King Landed That 1964 Frank Sinatra Interview

Keep up-to-date with the latest FishbowlNY news. Click here to sign up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

[Photo of Wagner at 2012 TCM Classic Film Festival: RoidRanger/Shutterstock.com]

In Touch Stuffs Kim Kardashian Into a ‘Photo Recreation’

At the top of the In Touch article, the back-view image of Kim Kardashian trying to unsuccessfully squeeze into a wedding dress is clearly labeled as a *Photo recreation. But on the cover, there is no such disclaimer:

InTouchKimKardashian

And while we’re at it, what’s up with the lower-face and chin contouring of the bride-to-be? It’s almost as if In Touch cut the head of Kim from one photo and pasted it on to the body of Kim from another. Even if that’s not the case, someone at the final-proof stage should have said, “I don’t…” to this element as well.

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Jo Piazza Named Exec News Director of In Touch Weekly and Life & Style

Jo Piazza has been named executive news director of In Touch Weekly and Life & Style, a new role at the titles. Piazza comes to the magazines from Current TV, where she was senior digital editor. Her work has also appeared in publications such as The Wall Street Journal, The New York Times and New York.

“Our commitment to putting out the best magazines on the newsstand starts with investing in the best talent in the industry,” said Dan Wakeford, editor-in-chief of Bauer’s entertainment news titles, in a statement. “Jo has proved herself an accomplished and talented journalist, and we’re excited to welcome her to our team.”

Piazza’s appointment is effective April 9.

Greg Kelly Fails to Win New York’s Funniest Reporter

Newly minted lead WNYW anchorman Greg Kelly competed for the title of New York’s Funniest Reporter. Despite his ad-libbing qualities at the anchor desk, Kelly did not win the charity event held last night at Comic Strip Live.

It was Fox News’ Clayton Morris who grabbed the top prize in the 7th annual event. He edged In Touch Weekly‘s Marianne Garvey. Kelly settled for third place.

“We offer many congratulations, praise, and thanks not only to Clayton Morris but, to all participants in the show who were brave enough to go on stage and help out a great cause,” co-producers Mark Goldman and Ryan McCormick said.

The proceeds will be donated to the Humane Society of New York.

In Touch Weekly Gets Two New Editors

In Touch Weekly has named Dan Wakeford, Editor-in-Chief of Life & Style, its new Editor-in-Chief. Wakeford will edit both titles.

WWD reports that Alexis Chiu, a Senior Writer at People magazine, is headed to In Touch as well. She will serve as its Executive Editor.

In Touch Loses Editor

intouch cover.jpg Keith Kelly reports today that Bauer Publishing‘s celebrity tab In Touch Weekly has lost its editor.

According to Kelly’s sources, Richard Spencer left his post “abruptly” on Monday, as the magazine was in the midst of closing deadlines. The reason for the departure could be a dispute with Bauer’s CEO Hubert Boehle over pay. Said Kelly:

“Signs point to a monumental blow-up between Spencer and [Boehle] — possibly over Spencer’s demands for a boost in the $750,000-a-year compensation package he was said to be pulling down.”

In Touch‘s executive editor Michelle Lee is the likely successor for Spencer, Kelly added. A Bauer spokesperson has not yet returned our requests for comment.

Read more: Editor not In TouchNew York Post