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Posts Tagged ‘Indianapolis Star’

A Condé Nast Widget Funded by Mark Cuban

From a New York media perspective, one of the most salient portions of Indianapolis Star business reporter Jeff Swiatek‘s excellent chronicle of the rise of 2011 startup ZergNet reads as follows:

Condé Nast began using ZergNet about a year ago and credits it for increasing monthly traffic on its websites by the hundreds of thousands of new visitors, said Peter Cheng, director of business development and innovation.

Cheng said ZergNet offers publishers “traditional traffic-trading made easy… Plus the content recommendation algorithm of an OutBrain, and the human curation and headline writing of a BuzzFeed. Their secret sauce is combining all of the above into one.”

ZergNetPromo

How did content curator ZergNet makes its way from humble beginnings to a Quantcast #48 ranking among U.S. websites and hundreds of top-flight media clients? It’s a rich, long story that principally involves Mark Cuban, a fellow alum of Indiana University. Cuban provided $30,000 in seed funding to founder Reggie Renner in 2012 and has since ponied up much more.

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Retired Anchorman Mort Crim Stays Classy in Midst of Barrage of Media Attention

It’s been fun to read the media coverage of 78-year-old former Philadelphia and Detroit TV news anchor Mort Crim. Thanks to a recent Rolling Stone interview with Will Ferrell, the man who helped inspire not the mustache or the “Stay classy” catchphrase but rather the smooth, authoritative delivery has been back in the limelight, culminating with Sunday’s New York City premiere of Anchorman 2: The Legend Continues.

Per Julie Miller of the Detroit Free Press, Crim had a great line ready when he finally, for the first time, met Ferrell at this weekend’s NYC premiere:

“I walked up to him at the party that went on afterward,” Crim said Monday from New York. “He recognized me. I stuck my hand out and said, ‘Will, it’s nice for you to get to meet me.’ ”

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