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Posts Tagged ‘InStyle’

InStyle Sets March Ad Page Record

For fashion magazines, March is the second most important month, after September. Therefore Karin TracyInStyle’s relatively new publisher, should be pleased. InStyle’s upcoming issue — the first March installment under Tracy’s watch — featured the most ad pages for March in its 20 year history. Not a bad start.

InStyle’s March issue boasted 367 pages, up two percent from last year’s issue. The entire quarter has been good, too. It was InStyle’s biggest first quarter in six years, with a total of 574 pages.

If you know Tracy, buy her a drink of six.

Leslie Farrand Leaves New York for InStyle

Leslie Farrand is leaving New York after a decade to join Instyle as its associate publisher, advertising. WWD reports that the appointment will be effective January 2.

Ferrand joined New York in 2003, and most recently served as its executive director of print and integrated sales.

Ferrand will report to Instyle’s publisher, Karin Tracy.

Buying Everything Offered in Harper’s Bazaar Would Cost $438,000

As we mentioned this morning, magazines love to sell you products. The Huffington Post conducted some research into this by examining eight September issues of popular fashion magazines. HuffPost found that if you bought everything offered in the latest Harper’s Bazaar, you’d end up shelling out $438,018. So please don’t do that.

Magazines considered for the report included Cosmo, Harper’s Bazaar, Lucky, Marie Claire, Elle, Vogue, InStyle and Glamour. Here are some highlights:

Most Products Offered: InStyle, with 440 items

Fewest Products Offered: Vogue, with 59 items

Highest Average Cost of Products: Vogue, at an average of $4,375 a piece

Lowest Average Cost of Products: Cosmo, at an average of $157 a piece

InStyle Celebrates September Issue with Kittens

While Elle celebrated its historic September issue by having its publisher Kevin O’Malley appear on CNBC, InStyle got a bit more creative to show off its own record-setting issue: It brought out some kittens.

InStyle’s September issue is its biggest ever, clocking in at 716 pages. It’s so big that the magazine’s staffers decided to see what weighed more — the issue, or two kittens? The InStyle team said it was a tie, but really it’s three pounds for the issue and five pounds for the kittens.

Either way, there’s nothing the Internet loves more than cat videos, so we know you’re going to watch that video. No need to nitpick.

Changes at InStyle

A few changes to note at InStyle today. Below are the details.

  • Amy Synnott and Erik Jackson have been named co-executive editors. Synott has been with InStyle since 2000, most recently serving as beauty director. Jackson has been with the magazine since 2007, most recently as a features editor.
  • Angela Matusik has been named executive editor, digital. She had been acting editor of InStyle.com since February of this year.
  • Kahlana Barfield and Angelique Serrano have been named co-beauty directors. Barfield previously served as senior beauty market editor; Serrano as senior beauty features editor.

InStyle Names New Style Director

InStyle has named Melissa Rubini its new style director. Rubini has been the style director for MR Studio since 2005 and was previously fashion director for Bullet.

Rubini has also styled campaigns for Prada and worked with Blake Lively, Scarlett Johansson and Katie Holmes.

Time Promotes Martha Nelson to Editor-in-Chief

Martha Nelson, an editorial director at Time since 2010, has been promoted to editor-in-chief. Nelson, who assumes the top editorial position next month, becomes only the seventh editor-in-chief in the company’s 90-year history, and the first woman to hold that role at Time.

“This is the most exciting time in our company’s history and I’m thrilled to take on the role of editor-in-chief,” Nelson says. “We have a unique group of powerful brands led by talented and passionate people.  Our commitment to journalistic excellence combined with our drive for innovation makes me confident in our future.”

Nelson has spent 20 years at Time Inc. — launching new franchises, reinvigorating others, and amassing numerous honors along the way, including being named one of the World’s Most Powerful Women three years in a row by Forbes magazine.

Read more

Redbook Adds to Editorial Staff

Redbook editor-in-chief Jill Herzig has announced a trio of appointments to the editorial team. Leslie Robarge and Sarah Smith join the magazine as deputy editors, while Tiffany Blackstone has been promoted to deputy editor.

Robarge comes to Redbook after a stint at Bon Appetit, where as project manager she developed a line of branded small appliances, cookware, and kitchen tools exclusively sold on HSN.  Prior to that, Robarge was  freelance writer whose articles appeared in several periodicals including The New York Times Magazine, InStyle, and BusinessWeek. Earlier in her career, she was a senior editor at Glamour.

Smith most recently was editorial director of KIWI. During her tenure, the brand won two Folio Eddie awards. She was also a senior editor at Parenting and news editor at Psychology Today.

Blackstone has been a senior editor at Redbook where she edited the ASME-nominated Would You Get a Mommy Tuck? Prior to joining Redbook, Blackstone was a freelance writer for Glamour, Self, and Essence.

Fashion Magazines See Strong Spring Numbers

March is an important issue for fashion magazines, so it’s good to hear that many of them are seeing strong ad sales. As the reports roll in, let’s look at the big winners so far.

Ad Age reports that Vogue sold a massive 443 ad pages for its March issue, up four percent from last year. InSyle, according to min, racked up 347 pages, making it the biggest March issue ever for the magazine. Elle also had successful results for the all-important spring fashion preview, grabbing 319 ad pages. Harper’s Bazaar and W both crossed the 200 page mark, with 271 and 204 ad pages, respectively.

The strong showing can mean good things for the economy. Nina Lawrence, Vice President and Publisher at W, explained to Ad Age, “Spring is the introduction of the new season that ignites the engine for consumers to spend.”

InStyle Taps New Style Director

WWD reports that InStyle magazine has named Samira Nasr, a freelance stylist, as its new Style Director. Nasr has previously contributed to Elle, Harper’s Bazaar and the Spain and China editions of Vogue. She will report to InStyle’s Editor-in-Chief, Ariel Foxman.

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