TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘iPad’

The Verge Has No Plans to Test X-Rated iPad Case

We here at FishbowlNY are very familiar with the vagaries of Friday afternoon posting. At that point in the week, people are pretty much done with hard-news browsing. All they want is fun and frivolity. Or, at most, a very different kind of hard news.

Fleshlight-LaunchPAD-Back

Score one in all those departments for The Verge news editor Carl Franzen. This past Friday at 3:43 p.m., he picked up on some Mashable musings and went live with an article headlined “You Can Now Literally Have Sex with Your iPad:”

The idea is to attach the Fleshlight LaunchPAD to the iPad and play a sexually arousing video on its screen. A person can then pleasure themselves with the iPad [holstered with the separate Fleshlight device of their choice] while watching a video in landscape mode, all for the price of $24.95.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now! 

Martha Stewart is Still Upset About Her Broken iPad

Martha Stewart recently broke her iPad. It was a travesty because she didn’t realize that she had to be a commoner and bring her iPad in to get it fixed. Sadly, Stewart remains confused:

If Jobs did give her the iPad, we imagine he’d love to pick it up for her. But he’s dead, which can make things like that difficult.

Ah! The blame has shifted! Stewart has indicated that someone else broke the iPad, not her! This means… Well, nothing. It means she should just get it fixed or buy a new one, like everyone else in the world.

NY Times Updates Apps for iOS 7

We imagine that you’ve heard already, but today Apple released its latest software update, iOS 7. Not wanting to be seen as so September 17th, The New York Times has already released updated versions of its iPhone and iPad apps.

The revamped Times’ apps keep the theme of iOS 7: Everything is clean and pretty. Not only that, but the new apps allow users to share articles via Apple’s AirDrop feature.

If you don’t have an iPhone or an iPad we have one question for you: How do you live with yourself?

Magazines’ iPad Editions See 24 Percent Jump in Ads

Magazines might finally be getting advertisers to accept the conundrum that is the iPad. According to Ad Age, the number of ad units in magazines’ iPad editions jumped almost 24 percent (23.6) during the first quarter this year, compared to 2012.

The 58 magazines that were analyzed by Kantar Media and PIB saw print ads flat in Q1, but iPad ads rose; jumping from 4,824 in the first quarter of last year to 5,961 this year. The same report found that ad pages and ad units combined were up 7.5 percent.

While 4,824 ad units isn’t a lot to begin with, the bump is notable because it shows that there has been some progress. It remains to be seen, however, if that progress is happening fast enough.

Time to Release Special Tablet-Only Edition on Boston Marathon

Time is going to release a special tablet-only edition on the Boston Marathon bombing this Thursday, April 18. The issue will include analysis of the attack and will be available for free download on iPads, Android tablets, Kindles and Nooks.

Thursday’s launch marks the first time the magazine has released a free tablet-only edition, though we assume people would be plenty mad if the glossy decided to charge for it. Time has released tablet-only issues only twice before: On November 7, the morning after President Obama was re-elected, and daily issues during last year’s conventions.

The digital Boston Marathon issue will debut alongside Time’s planned “Time 100″ issue.

 

[Image: Bill Hoenk/Time]

New York Takes ‘All in One’ Approach to New iPad App

New York’s new iPad app — complete with a subscription option — debuts on Monday. What is worth noting is its streaming integration of NYMag.com content, combined with the magazine’s pieces, all in one place.

At the top of the app is a regularly updated feed of digital content. That feed is refreshed with about 20 of the site’s best posts and breaking news each day. That content is free to anyone who downloads the app. If you want to access the print content, you simply swipe the app and they appear. New York calls this its “window pane” feature. Print subscribers can access the magazine pieces for free, while everyone else will be prompted to purchase a digital subscription.

While all of New York’s content can be found at the magazine’s web site, the app’s updating feed feature sitting alongside everything the magazine has to offer might tempt people to step away from the laptop, and pick up their iPad.

The Hollywood Reporter Updates iPad App

Everyone likes new things, right? Well, at least for the first couple days. Then new things become old and we’re bored with them again. For those who enjoy The Hollywood Reporter on their iPad, they have something new to enjoy. For now!

The magazine has revamped their app to include “all of the print magazine’s leading coverage of the entertainment industry in addition to app-only features such as a breaking news feed and user engagement on almost every page.”

THR has also made the app enticing to advertisers. ”Advertisers in the magazine who run 1/3 of a page or more will automatically have their ads run on the iPad platform for free,” Lynne Segall, publisher and senior vice president of THR, explained.

THR’s app is free through January 9, and new issues show up every Thursday via Apple’s subscription system.

 

Newsweek’s Challenge: Getting Subscribers to Go Digital

When Newsweek shuts down for good in a couple months, it has one big question to answer: What in the world is it going to do with all the print subscribers? The idea, of course, is to get those people to sign up for tablet subscriptions.

“Our plan is to pro-actively communicate online and in print to current print consumers to present the option for the digital version,” a Newsweek/The Daily Beast spokesperson told The New York Post.

While we love the iPad experience, but getting readers to make the change is much easier said than done. People who subscribe to a magazine do so because they love the printed version. Without the magazine, they might be willing to venture to the web, but we doubt there will be many who want to be a tablet subscriber.

Time will tell if Newsweek can make its case for the tablet, but it seems more likely that those print subscribers will be lost forever; along with the magazine.

The New York Times’ New iPad Website Could Mean End of Apple App

The New York Times has launched an HTML 5 web app (app.nytimes.com) for the iPad. The app is available to subscribers and organizes content in four ways: Times Wire, a live feed of the latest news and media; All Sections, which is pretty self-explanatory; Trending, a collection of the hottest Times articles on Twitter; and Today’s Paper, an assortment of the day’s offerings, just like they appear in print.

By providing a way to get the Times on the iPad other than the Times’ app, it’s worth wondering if this is step one in the paper’s plan to abandon its iOS app completely. The Times has to pay Apple a whopping 30 percent of its app earnings for using Apple’s subscription service, so directing readers to a web app would cut that cost out.

Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group, said in a statement that “We are working constantly to develop new products that distribute our content in innovative ways, and this web-based app is just one example of that.”

We’ll see if it’s also an example of the Times dodging Apple’s fees.

Fortune Changes iPad App, Shifts Plan

Fortune’s iPad app used to open up to a storefront image, asking users to pay before viewing any content. That’s the way plenty of magazine apps function, but Fortune has now shifted gears. The new Fortune iPad app weaves both free and pay-to-view content together in order to keep readers browsing, and maybe even lure some non-subscribers to pay up.

“Beginning with the current issue, iPad users can experience Fortune soup-to-nuts on their tablets,” said Fortune.com’s managing editor, Megan Barnettin a statement. “The magazine content is interspersed with daily news and analysis in an easy-to-swipe news app. It’s the best of Fortune in a mix of free and paid content.”

Mixing the content is a smart move by Fortune. There are plenty of people who have a magazine app, but for whatever reason, have decided not to become a subscriber. By offering free items along with the tempting subscriber-only content, Fortune is getting those people to give the app another try.

New subscribers to Fortune magazine receive one month free on the iPad app. Otherwise the pricing is one month for $2.99, one year for $19.99 or a single issue for $4.99.

NEXT PAGE >>