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Posts Tagged ‘iPad’

LA Times Magazine App Given the Axe

The November issue of LA, Los Angeles Times Magazine is out Sunday, but it won’t be available for download. The magazine app, launched just this April, has been killed.

We worried this might be a bad omen. The mag lost publisher Shelley Cole during a round of LA Times lay offs in July, and LA Observed forecasts a new round of belt-tightening is on the horizon.

But LAT spokesperson Nancy Sullivan reassures us:

For the near term we have put LA’s app on hiatus as we evaluate and evolve our digital distribution strategy. The Magazine itself is not going anywhere.

Here’s hoping the app comes back. The LA magazine translates to tablet form quite well. And we’re among the many readers who don’t receive the mag with our Sunday paper. Sure, it can be found online, but the app restores the element of portability. Once we’ve downloaded, we can read it anywhere – no wifi required.

Condé Nast’s Digital Subscriptions Jump 268 Percent with Newsstand

When Apple launched its new operating system — iOS 5 — publishers were excited about what the Newsstand app would bring. The app is integrated into all Apple mobile products, and is designed to make managing subscriptions to magazines and newspapers much easier.

Turns out that publishers were right to get giddy. Condé Nast, for one, is reporting that weekly digital subscription sales have jumped an astonishing 268 percent since Newsstand launched, compared to the previous eight weeks. Single copy sales also rose 142 percent.

Monica Ray, Condé Nast’s Executive Vice President of Consumer Marketing, understands that this trend likely won’t continue, but either way it’s a remarkable start, and a good sign for publishers.

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5 Things You Need to Know This Week: Amazon’s iPad, Putin’s Pecs, and Romney’s E. Coli Problem

In this week’s episode of “5 Things You Need to Know This Week,” we unveil our new tablet device (which many of my roommates are calling an “iPad killer”) and discuss the future presidents of Russia and the U.S., among other things.

For more videos, check out Mediabistro.tv, and be sure to follow us on Twitter: @mediabistroTV


Magazine Readers Apparently Grow Older, Lose Income

Last week FishbowlNY told you how Golf Digest’s iPad audience made an average of $60K more than their print audience, and we pointed out that this was because young people are more likely to buy an iPad and then read magazines on the device. Today Ad Age backs up our point with numbers, so of course we’re going to share that with you.

According to stats from GfK MRI, print readers are decreasing, and those who are staying are getting older and making less money:

But nearly 65% of the 188 titles – which we’re comparing because they appear in both the new research and the equivalent report a year earlier – lost audience even as the adult population grew. Another 65% saw their readers’ median age climb faster than it did for Americans as a whole. And 70% saw their readers’ median household income drop more than it did among Americans in general.

There could be a few reasons for this, but as Ad Age points out, the numbers here don’t take into account people who now use iPads or other tablets to read magazines.

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Jann Wenner is Not a Fan of The iPad

Jann Wenner spoke with Ad Age yesterday and didn’t hesitate to show his distaste for Apple, and more specifically the iPad. He said that publishers who support the iPad migration are “crazy,” that using an iPad is difficult, and that it would be decades before most people use an iPad as the primary way to read magazines.

Of course we all realize that this is Wenner, a guy who loves print almost to a fault, so everything he said needs to be taken with a grain – actually, make that a cup full – of salt. But beneath the iPad bashing he does have a good point: Publishers who are letting Apple dictate the terms will probably end up regretting it.

Just how long Wenner holds out on Apple is anyone’s guess, but judging by this interview, it’s going to be quite some time before people see Rolling Stone on their iPad.

Is that a good thing or a bad thing? Only time will tell, but one thing is for sure: Wenner uses a walkman. Hopefully it’s one of the cool yellow ones.

Golf Digest’s iPad Readers Make $60K More Than Its Print Readers

According to Business Insider, Golf Digest’s iPad readers make an average of $60,000 more per year and are eight years younger than the magazine’s print readers. The magazine recently hired a research firm to find out more about its readers, and those were the two big takeaways. The study also found that Golf Digest readers use the iPad to watch videos, but that’s not surprising.

Why would its iPad readers be richer and younger? Well, we’re thinking this would be the finding if any magazine surveyed their readers, not just Golf Digest. It has more to do with the iPad than the magazine.

The iPad is an expensive, frivolous (sorry Jobs, but it’s true), high-tech product. The more disposable income people have, the more likely they’d be to buy an iPad. Of course they’d have to be interested in something so cutting edge in the first place, but this all points to a young demographic.

The fact that Golf Digest’s iPad readers make more money and are younger than their print readers is interesting, but only because of what that says about the iPad, not the magazine.

Women Like The Nook, Men, The iPad

Magazine publishers are finding out that when it comes to tablets, women flock to the Nook Color. According to The New York Times, sales of women’s magazines on the Nook are strong, and at times have even outsold their counterparts on the iPad. This is impressive because the Nook has only been around since last November, as Liz Schimel, Executive Vice President for Digital Media for Meredith, points out:

We regarded it as sort of a test. Would the Nook magazine experience resonate with consumers? We were extremely pleasantly surprised. I think Barnes & Noble has been very smart about creating a whole brand and a campaign that’s really targeted at their core mass audience which overlaps nicely with our audience.

So why do women prefer the Nook? It appears that women don’t want all the bells and whistles that come with the iPad. As usual, women are smart enough to realize that they don’t need extras, while men insist on having a device that can perform 748 functions, even though they only ever use 17 of them.

But there’s something more to women preferring the Nook Color.

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Survey: People Want to Pay Under $5 a Month for Digital Magazine Subscriptions

Consumers who own smartphones or tablets are willing to pay about five dollars per month for digital magazine subscriptions. This is according to a new survey by Nielsen that asked consumers who own such devices what they’d pay for subscriptions to certain services.

For magazines, 39 percent of the respondents said they’d pay between $1 and $4.99 per month. And that seems to be it, too. The second most popular response was from people who replied that they wouldn’t pay anything for digital magazine subscriptions. Here’s the chart, from All Things D:

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Every Issue of Playboy Now Available on iPad

Playboy has just made it easier to be creepy on the go. Every single issue of the men’s monthly - all 60 years of them – is now available on the iPad. The service, titled iPlayboy, allows consumers to subscribe for $8 per month or $60 per year to see the complete, uncensored archives.

We now turn to Jimmy Jellinek, Playboy’s Chief Content Officer, who gives The Chicago Tribune some choice quotes, hoping none of them make him sound like a pervert:

Jellinek is optimistic people will pony up the $8 per month or $60 per year for a service that’s ‘meant to appeal to that sense of collective nostalgia and affinity.’ He calls the website ‘the world’s sexiest time machine’ and ‘an anthology of cool’ for a magazine he refers to as ‘the Mount Rushmore of literary greatness.’

We have to give Jellinek some credit, “anthology of cool” sounds a lot better than “Magazine that old dudes look at while they’re in the bathroom.”

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