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Posts Tagged ‘IPG Mediabrands’

American Advertising Federation Hosts ‘Most Promising Minority Students’

This year’s talented group consists of 50 university students from across the country. They have been deemed the best and brightest minority students by the American Advertising Federation and are in town at the Roosevelt Hotel for a full slate of activities.

On Thursday for example, students will participate in on-site “Industry Immersion ” sessions at CNN, McCann Worldgroup and IPG. Bracketed around an IPG luncheon session titled “Speed Mentoring: Multicultural Perspective on Agency Careers.”

Among this year’s AAF program participants is Janet Rodriguez, a senior marketing communication major at Chicago’s Columbia College. She will be giving a presentation about how there can be more accurate representation of Hispanics in advertising, and before heading to New York, told her student newspaper The Chronicle she’s thrilled to be afforded this opportunity:

Rodriguez said she noticed in her previous internships that there was a lack of diversity in the marketing field and she believes the Most Promising Minority program will allow her to address that issue…

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

Cubes: Check Out IPG’s ‘Desk of the Future’

In this episode of “Cubes,” we tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue from advertising agencies such as Universal McCann. IPG’s work includes the Geico Gecko and Volkswagen’s pint-sized Darth Vader.

The IPG headquarters is home to a cutting edge media lab full of “Minority Report”-esque marketing technology, and the office includes a high-tech workspace dubbed “the desk of the future” and a skyway stretching over 32nd Street that was once used by the Gimbels department story, the building’s previous tenant.

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

Cubes: Check Out IPG’s ‘Desk of the Future’

In this episode of Cubes, we tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue from advertising agencies such as Universal McCann. IPG’s work includes the Geico Gecko and Volkswagen’s pint-sized Darth Vader.

The IPG headquarters is home to a cutting edge media lab full of Minority Report-esque marketing technology, and the office includes a high-tech workspace dubbed “the desk of the future” and a skyway stretching 10 stories above the street that was once used by the Gimbels department story, the building’s previous tenant.

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV