Last night’s panel produced by Mediabistro.com and sponsored by Demand Studios focused on finding a business model for news on the Web but — like most panels of its kind — no real conclusions were reached.
The panel was moderated by BusinessWeek columnist Jon Fine, and featured (in photo from left to right) “rogue girl blogger” Maegan Carberry, NYU professor Jay Rosen, Mediaite.com Editor at Large Rachel Sklar and NewJerseyNewsroom.com‘s Matt Romanoski.
Moderator Fine started the panel off with some scary statics — comparing the amount of ad sales money generated by the New York Times versus the Huffington Post. The Times made over $1 billion in ad revenue last year. he said. How can an online media company compete with that?
Some suggestions were tossed around, including asking readers to pay for content. Sklar suggested that media companies should make it easy for readers to purchase access to information, replicating the “buy” button on Amazon.com or iTunes that is connected to saved credit card information. She also suggested charging for “freemium” or extra content, and said she wouldn’t mind paying a few dollars a month to use Twitter, Flickr or YouTube.
“I wouldn’t mind paying for Twitter because they I would own my Tweets if anything ever went wrong,” she said.