Cosmopolitan, led by its Fashion Director — Michelle McCool — is teaming up with J.C. Penney for a product launch this fall. WWD reports that McCool and her team have been busy preparing accessories and clothing items such as lingerie for the debut. Not much is known beyond that.

This is just the latest move by J.C. Penney’s CEO, Ron Johnson, who — before coming to the retailer — spent over a decade with Apple. He has been trying everything to save the dying chain store, and he must think tying the brand to a magazine celebrated by young women is a good idea.

Only time will tell if it helps, or is just a minor blip along the way down.