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Posts Tagged ‘Jack Essig’

Michael Kuntz Named Popular Mechanics Publisher

Michael Kuntz has been named publisher of Popular Mechanics magazine. He most recently served as associate vice president of digital sales at Rodale. Kuntz had been at Rodale since 2010.

Popular Mechanics is continuously evolving to stay at the forefront of content innovation – both in terms of its creation and cross-platform delivery to readers,” said Jack Essig, senior vice president, publishing director and chief revenue officer of Hearst Men’s Group, in a statement. “Michael’s extensive integrated sales and marketing experience will only further accelerate Popular Mechanics’ ability to deliver powerful brand synergies on behalf of our advertising partners.”

Kuntz joins Hearst and Popular Mechanics February 19.

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Hearst Magazines Makes Automotive Brand Changes

Felix DiFilippo has been named Publisher and Chief Revenue Officer of Car and Driver and Road & Track. DiFilippo comes to Hearst Magazines from The Atlantic Media Company, where he most recently served as Associate Publisher. He had been with Atlantic Media since 2008.

DiFilippo succeeds Robert Houghtlin III, who is now Executive Director of Automotive Sales for Hearst Men’s Group. Houghtlin will be responsible for automotive advertising for the Car and Driver, Road & Track and Popular Mechanics brands.

“Felix will be instrumental in taking these highly respected brands to the next level of growth, building on the foundation that Rob and the team created,” said Jack Essig, Senior Vice President, Publishing Director and Chief Revenue Officer for Hearst Men’s Group. “We see great potential in these titles, and we’re excited to further develop them a full 360 degrees.”

DiFilippo will begin at Hearst on March 26.

Rodale Departures Blamed on Discontent with CEO Maria Rodale

Uh oh.  Rodale has been experiencing some staff departures lately. And sources are telling Fortune that the culprit is discontent with the leadership of Maria Rodale, who became CEO in 2009.

This certainly doesn’t seem like a coincidence:

A spokesperson for Rodale confirmed that the following people left or were fired in 2011: chief information officer Ken Citron; Jack Essig, publisher of Men’s Health; Andrew Livingston, director of consumer engagement; David Marchi, senior vice president of global marketing; chief marketing officer Gregg Michaelson; Mary Murcko, executive vice president and group publisher; Karen Rinaldi, executive vice president and books publisher; Bill Stump, senior vice president and editorial director; and Valerie Valente, a vice president in custom publishing. Rodale.com general manager David Kang, communications executive vice president Robin Shallow and executive vice president and group publisher MaryAnn Bekkedahl also left after Rodale became CEO.

This is in addition to the recent departure of  senior vice president of international operations, Michelle Meyercord, and vice president James Kreckler.

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Rodale Exec Heads to Hearst to Lead Newly Created ‘Men’s Enthusiast Group’

Jack Essig – who most recently was with Rodale as Senior Vice President and Publisher of Men’s Health and Women’s Health – has been named Senior Vice President, Publishing Director and Chief Revenue Officer of Esquire. He will also lead Hearst Magazine’s newly-created Men’s Enthusiast Group, which includes EsquirePopular Mechanics, Car and Driver and Road & Track.

Essig will report directly to Michael A. Clinton, President, Marketing and Publishing Director. Clinton said of adding Essig to the team, “Jack has a 360-degree approach to magazine brands, which is essential for a publishing executive in this day and age. His experience in the men’s space, combined with his energy and ideas, will be instrumental in taking EsquirePopular MechanicsCar and Driver, and Road & Track to the next level of success.”

Essig’s first day will be July 25.

Matthew Spengler Named Online Advertising Director At Men’s Health And Women’s Health

Rodale has tapped Matthew Spengler to serve as online advertising director for their fitness titles Men’s Health and Women’s Health.  Spengler will work under Men’s Health and Women’s Health SVP/Publisher Jack Essig.

Spengler most recently worked as director of sales at BBE and oversaw video ad sales and original programming for the network.  Earlier in his career he was a sales director at HealthCentral and also has worked at Audience Science, Phase2Media, and AOL Time Warner.


Women’s Health Ups Rate Base

women's.pngWomen’s Health has raised its rate base for the sixth time since the magazine’s launch in October 2005.

Starting with its January/February 2010 issue, the Rodale Inc. title will publish increase its rate base 11 percent, from its current 1.35 million to 1.5 million.

Publisher Jack Essig said in a statement that consumer demand drove the rate base increase. Women’s Health‘s total paid circulation has increased 30 percent in 2009, compared to the same period last year, the company added.

Women’s Health has editions covering 21 countries and reaching more than 11 million readers around the world,” Essig said. “Women everywhere are embracing the brand for its straightforward and unique approach to health, fitness, beauty, sex, relationships and fashion coverage, which has led to its tremendous success.”

Last week: Women’s Health Launches iPhone App Like Men’s Health‘s App

Promotions and Further Layoffs at Rodale

Rodale announced today that Mary Murcko has been promoted to senior vice president and publisher of Prevention, and Jack Essig has been promoted to senior vice president and will now serve as publisher for both Men’s Health and Women’s Health. The full release announcing these changes is after the jump.

Meanwhile, MediaWeek is reporting that Rodale has also cut 20 staffers including former VP of Prevention Bob Ziltz, whom Murcko was tapped to replace in the above announcement. MW also notes that ad pages at all three titles — Prevention, Men’s Health, and Women’s Health — declined by double digits through March.

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