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Posts Tagged ‘Jane Pratt’

Does Adweek Have a Problem with Female Editors?

When Adweek came out with yet another article on how Tina Brown is difficult to work for, in what is starting to become the most tired media story du jour, it prompted Chris Rovzar at New York Magazine to ask, “What Is It With Adweek and Lady Editors?

First, Arianna Huffington is accused of using a courtesan’s techniques. Then Elizabeth Spiers‘s appointment as editor of the Observer is compared to a bad marriage. And this week … Tina Brown.

To that we might also add, though she’s not an editor, New York’s Chief Digital Officer Rachel Sterne, who has had a couple of Adweek pieces calling her top position surprising considering a lack of substantive accomplishments.

In comments under Rovzar’s question, someone (from Adweek?) pointed to a nice piece they had on Jane Pratt and one on Pilar Guzman, but Rovzar rightly pointed out that those were Q&As, not analyses.

Of course, we don’t know if Michael Wolff, Adweek‘s editor, has a problem with the ladies. Maybe Rovzar’s theory is a stretch. But we’re hard-pressed to find any explanation why it came out with yet another story on how Tina Brown is tough to work for.

Jane Pratt’s Launch Party Features 90s Flashback

Jane Pratt held a launch party for her website – – Tuesday night at the Jane Hotel. Aside from the clever location, the party featured appearances by Michael Stipe and Courtney Love.

Pratt told WWD that she was exhausted from all the work that she’s been doing:

It was more of adrenaline rush than Sassy, Jane or any of the TV/radio stuff that I’ve done. I don’t know why exactly. It was somehow the combination of the live aspect of it and getting the feedback so quickly. That’s why I’m crashing now because I was so high for the last two days, I couldn’t believe it.

When WWD asked Love for a comment, she repeated Pratt’s last sentence, word for word.

We kid, we kid!

Jane Pratt’s Website Off to a Rough Start

Yesterday Jane Pratt launched her new website,, and just as we expected, the beginning was a little rough around the edges. As Maura Johnston at the Village Voice points out, there was a piece longing for more female singer-songwriters, even though there’s actually plenty of those on the radio if one actually listens. Johnston rattles off a few names of artists in her criticism of the xojane article, but her reply to a commenter sums it up well:

This bit of dreck kind of reminds me of a piece I recently read that was all, ‘WHERE ARE THE DARIAS ON TV NOW?’ that should have really been titled ‘Nobody is telling me about the snarky smart women on tv and I can’t exactly be arsed to go FIND them.’ Just lazy lazy lazy, especially when you have, I don’t know, the WHOLE INTERNET in front of you. And no, Jane, your edits don’t help. They only call attention to the amateurism.


Johnston and Choire Sicha at The Awl came right out and nailed xojane, but The Hairpin – one of xojane’s competitors – posted a flimsy welcome to at least act like it was excited about the content on the new site. But shockingly enough, the commentors on The Hairpin weren’t too pleased with xojane either.

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Jane Pratt on her New Website: ‘It’s Very, Very Personal’

On Monday we fed you some details about the new website from Jane Pratt,, and today, via an interview with Adweek, we’ve got some more details. Apparently she’s going to be discussing some very intimate details about herself (bikini waxes) and hoping that the site fills a void:

I want it to be broad, for lots of different types of women, not for just the type of woman that considers herself very cool or feminist. It’s taking the really personal and making it really broad and mainstream.

Pratt also name drops celebrity power couple (that’s a stretch, we know) David Arquette and Courtney Cox as some of the people helping launch the site, and adds that she hopes the site has some staying power, unlike her previous ventures.

FishbowlNY wishes her the best, though we have to wonder how much her brand can carry a project, and if people really will be interested in reading about a 40-something getting a bikini wax.

Jane Pratt’s New Website To Launch Next Week

Jane Pratt, ex-editor-in-chief of Sassy, the magazine bible of disaffected teenage girls for a brief stint in the 1990s, is launching a new website. The original name was, which some found a tough sell, because Pratt is no longer a huge brand name in the media.

So her new website name, reports Zeke Turner at WWD, will be How sweet.

WWD also runs down the list of hires at, which include Christina Kelly, the editor-in-chief of ELLEgirl, as an “official contributor,” Laia Garcia, who runs the blog Geometric Sleep, as lead fashion blogger, and onetime “America’s Next Top Model” judge Eric Nicholson as the site’s fashion director at large. They will join the two full-time staffers, managing editor Emily McCombs and beauty editor Cat Marnell.

Jane Pratt Plans New Magazine and Website with 14-Year-Old Blogger Tavi Gevinson

Everyone remembers Sassy, right?

If you don’t, we’ll refresh your memory. Sassy is sort of like the magazine version of the show My So-Called Life, a short-running favorite amongst a certain type of disaffected 1990s female teenager that’s popularity and subsequent near legendary status has only grown because of its limited run. The fact that it was around for such a brief period has actually made it easier for people to lament how good things were in the days of Sassy.

Case in point, 14-year old prodigy fashion blogger Tavi Gevinson of the fashion blog Style Rookie wrote a post on her blog 11 months ago declaring that “I, like many, would like another Sassy magazine.” Jezebel pointed out the obvious: “Tavi was born in 1997; Sassy ceased publication in 1995.”

But it seems like Gevinson’s wish was granted; WWD reports that after that post, she received an email from the former Sassy and Jane editor-in-chief, Jane Pratt, about collaborating on a teen Web site and magazine under Pratt’s umbrella brand,

Pratt, who was editor of Sassy when she was just 24, has had a checkered career, what with launching and losing two magazines and two TV shows. Many are skeptical as to whether she is still enough of a brand name to host a teen site and magazine under the label On the other hand, it seems unlikely that the abundance of lingering goodwill from the days of Sassy will dry up anytime soon.

Sassy Magazine Creator & The Style Rookie Team Up For New Teenage Rag

Here’s a reason to get excited: two of the most compelling voices in women’s media are teaming up to create a magazine for teenage girls. Tavi Gevinson, the 14-year-old fashion blogger, is joining forces with Jane Pratt, creator of the legendary 90s teen magazine Sassy and the fashion periodical for thinking women, Jane.

Gevinson may be a whippersnapper, but she has already proven herself to be a gifted fashion critic, stylist, and social commentator. In addition to her popular blog The Style Rookie, she has contributed to Jezebel and Pop magazine, and was recently the subject of a New Yorker profile. Most importantly though, she knows her subject matter. The new publication, she explains on her blog, will be “a magazine for an audience of wallflowerly teenage girls.”
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Jane Pratt And Blogger Tavi Gevinson To Launch A New Magazine

Very exciting news for those who remember the golden years of Sassy and Jane (or who loved Jane until actually interning for the magazine in college): The magazines’ founder, Jane Pratt, is gearing up to launch a new magazine with 14-year-old fashion blogger Tavi Gevinson [pictured].

As The New York Observer notes, Pratt made a name for herself (literally, in one case) for in the late 80s and 90s for creating magazines that were “praised as antidotes to the shallow materialism of other women’s titles.”

Gevinson — who rose to prominence among other more traditional fashion critics and reporters through her blog, “Style Rookie — is, as far as we see it, a perfect choice to pair with Pratt given her funny, self-deprecating writing style and unique position as an outsider-on-the-inside of the fashion industry.

In her blog post announcing plans for the new magazine, Gevinson was careful to point out that this new project wouldn’t merely be a new, slightly revamped version of the much beloved Sassy:

Of course, it won’t be Sassy (or the rebirth of Sassy, or Sassy 2.0) and nor do we want it to be. For one, you can’t try to recreate something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different. Something that will use Sassy as a point of reference for the whole teen-magazine-that-doesn’t-suck thing, and something in which Jane Pratt will take part, but something that is not trying to recreate the other something a bunch of us love and don’t want to see copied.

Oh, and? Gevinson is accepting sample submissions from interested writers, as well as suggestions for the magazine’s new name. Your happy dance commences… Now.

Joanne Lipman: A New Prototype of Feminism in Journalism?


One year ago, Portfolio was on its last legs. After the market saw the biggest plummet in decades, the cover of the business magazine had American Apparel founder Dov Charney on the cover: A misstep for the magazines that some say it never recovered from. The waiting game of Portfolio‘s cut from the Conde Nast empire wasn’t long, and many blamed editor-in-chief Joanne Lipman for the bad turns the title had taken.

Six months later, Lipman is back, in a New York Times weekend editorial, talking about feminism and inequality in the workplace, which some groups have read as her bitter grapes towards Si Newhouse for killing off Portfolio. But her argument is more than just sarcasm towards a former boss: If you don’t think there are still issues of gender divided in the newsroom bullpen, then maybe you should go back and read some Nan Robertson.

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Atoosa Buys,

atoosa_inc_fine.jpgWhen Jane folded earlier this month, there was one person we forgot to check in with: Atoosa. Not to worry: Atoosa checked in with Atoosa on Jane for her column, purring about how Jane Pratt and her eponymous magazine’s a legion of Alpha Kitties (“I wanted what she had”) and how Condé Nast ownership made a fatal error (“It was naive to replace such a personality-centric magazine’s editor (Jane) with someone so different (Brandon) and expect the audience to keep coming over to visit. You don’t visit your friend’s house once she moves, no matter how nice the new people who live there are.”)

Most interesting, though, is Atoosa’s parting gift, buried in the 18th paragraph:

As a thank you for all that she’s done for me from afar, and to encourage her to keep being there for us, I’ve bought her a present: and Jane, I know it’s not an expensive gift. But since there’s only one of each in the whole wide Web, I couldn’t believe they were actually available, and I just couldn’t resist. I’d love for you to use them. Your fans have been waiting to hear from you for a very long time. Most of us don’t listen to satellite radio, but we still want to hang out with you. Won’t you be our neighbor?

In other words, Jane, Atoosa thinks you are a “kept woman” and wants to set the “Alpha Kitty” in you free


  • Jane Folds
  • UPDATE: Jane Folds: Brandon Holley Leaving Condé
  • UPDATE: Condé Nast Statement On Jane‘s Demise