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Posts Tagged ‘Jane Pratt’

Jane Pratt on her New Website: ‘It’s Very, Very Personal’

On Monday we fed you some details about the new website from Jane Pratt, xojane.com, and today, via an interview with Adweek, we’ve got some more details. Apparently she’s going to be discussing some very intimate details about herself (bikini waxes) and hoping that the site fills a void:

I want it to be broad, for lots of different types of women, not for just the type of woman that considers herself very cool or feminist. It’s taking the really personal and making it really broad and mainstream.

Pratt also name drops celebrity power couple (that’s a stretch, we know) David Arquette and Courtney Cox as some of the people helping launch the site, and adds that she hopes the site has some staying power, unlike her previous ventures.

FishbowlNY wishes her the best, though we have to wonder how much her brand can carry a project, and if people really will be interested in reading about a 40-something getting a bikini wax.

Jane Pratt’s New Website To Launch Next Week

Jane Pratt, ex-editor-in-chief of Sassy, the magazine bible of disaffected teenage girls for a brief stint in the 1990s, is launching a new website. The original name was JanePratt.com, which some found a tough sell, because Pratt is no longer a huge brand name in the media.

So her new website name, reports Zeke Turner at WWD, will be xoJane.com. How sweet.

WWD also runs down the list of hires at xoJane.com, which include Christina Kelly, the editor-in-chief of ELLEgirl, as an “official contributor,” Laia Garcia, who runs the blog Geometric Sleep, as lead fashion blogger, and onetime “America’s Next Top Model” judge Eric Nicholson as the site’s fashion director at large. They will join the two full-time staffers, managing editor Emily McCombs and beauty editor Cat Marnell.


Jane Pratt Plans New Magazine and Website with 14-Year-Old Blogger Tavi Gevinson

Everyone remembers Sassy, right?

If you don’t, we’ll refresh your memory. Sassy is sort of like the magazine version of the show My So-Called Life, a short-running favorite amongst a certain type of disaffected 1990s female teenager that’s popularity and subsequent near legendary status has only grown because of its limited run. The fact that it was around for such a brief period has actually made it easier for people to lament how good things were in the days of Sassy.

Case in point, 14-year old prodigy fashion blogger Tavi Gevinson of the fashion blog Style Rookie wrote a post on her blog 11 months ago declaring that “I, like many, would like another Sassy magazine.” Jezebel pointed out the obvious: “Tavi was born in 1997; Sassy ceased publication in 1995.”

But it seems like Gevinson’s wish was granted; WWD reports that after that post, she received an email from the former Sassy and Jane editor-in-chief, Jane Pratt, about collaborating on a teen Web site and magazine under Pratt’s umbrella brand, JanePratt.com.

Pratt, who was editor of Sassy when she was just 24, has had a checkered career, what with launching and losing two magazines and two TV shows. Many are skeptical as to whether she is still enough of a brand name to host a teen site and magazine under the label JanePratt.com. On the other hand, it seems unlikely that the abundance of lingering goodwill from the days of Sassy will dry up anytime soon.

Sassy Magazine Creator & The Style Rookie Team Up For New Teenage Rag

Here’s a reason to get excited: two of the most compelling voices in women’s media are teaming up to create a magazine for teenage girls. Tavi Gevinson, the 14-year-old fashion blogger, is joining forces with Jane Pratt, creator of the legendary 90s teen magazine Sassy and the fashion periodical for thinking women, Jane.

Gevinson may be a whippersnapper, but she has already proven herself to be a gifted fashion critic, stylist, and social commentator. In addition to her popular blog The Style Rookie, she has contributed to Jezebel and Pop magazine, and was recently the subject of a New Yorker profile. Most importantly though, she knows her subject matter. The new publication, she explains on her blog, will be “a magazine for an audience of wallflowerly teenage girls.”
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Jane Pratt And Blogger Tavi Gevinson To Launch A New Magazine

Very exciting news for those who remember the golden years of Sassy and Jane (or who loved Jane until actually interning for the magazine in college): The magazines’ founder, Jane Pratt, is gearing up to launch a new magazine with 14-year-old fashion blogger Tavi Gevinson [pictured].

As The New York Observer notes, Pratt made a name for herself (literally, in one case) for in the late 80s and 90s for creating magazines that were “praised as antidotes to the shallow materialism of other women’s titles.”

Gevinson — who rose to prominence among other more traditional fashion critics and reporters through her blog, “Style Rookie — is, as far as we see it, a perfect choice to pair with Pratt given her funny, self-deprecating writing style and unique position as an outsider-on-the-inside of the fashion industry.

In her blog post announcing plans for the new magazine, Gevinson was careful to point out that this new project wouldn’t merely be a new, slightly revamped version of the much beloved Sassy:

Of course, it won’t be Sassy (or the rebirth of Sassy, or Sassy 2.0) and nor do we want it to be. For one, you can’t try to recreate something that good. For another, while I can read old issues of Sassy and relate, the world has changed a bit in the past 15 or so years, and that whole Internet thing happened, and this world calls for something different. Something that will use Sassy as a point of reference for the whole teen-magazine-that-doesn’t-suck thing, and something in which Jane Pratt will take part, but something that is not trying to recreate the other something a bunch of us love and don’t want to see copied.

Oh, and? Gevinson is accepting sample submissions from interested writers, as well as suggestions for the magazine’s new name. Your happy dance commences… Now.

Joanne Lipman: A New Prototype of Feminism in Journalism?

lipman070416_198.jpg

One year ago, Portfolio was on its last legs. After the market saw the biggest plummet in decades, the cover of the business magazine had American Apparel founder Dov Charney on the cover: A misstep for the magazines that some say it never recovered from. The waiting game of Portfolio‘s cut from the Conde Nast empire wasn’t long, and many blamed editor-in-chief Joanne Lipman for the bad turns the title had taken.

Six months later, Lipman is back, in a New York Times weekend editorial, talking about feminism and inequality in the workplace, which some groups have read as her bitter grapes towards Si Newhouse for killing off Portfolio. But her argument is more than just sarcasm towards a former boss: If you don’t think there are still issues of gender divided in the newsroom bullpen, then maybe you should go back and read some Nan Robertson.

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Atoosa Buys JanePratt.com, JanePratt.org

atoosa_inc_fine.jpgWhen Jane folded earlier this month, there was one person we forgot to check in with: Atoosa. Not to worry: Atoosa checked in with Atoosa on Jane for her Forbes.com column, purring about how Jane Pratt and her eponymous magazine’s a legion of Alpha Kitties (“I wanted what she had”) and how Condé Nast ownership made a fatal error (“It was naive to replace such a personality-centric magazine’s editor (Jane) with someone so different (Brandon) and expect the audience to keep coming over to visit. You don’t visit your friend’s house once she moves, no matter how nice the new people who live there are.”)

Most interesting, though, is Atoosa’s parting gift, buried in the 18th paragraph:

As a thank you for all that she’s done for me from afar, and to encourage her to keep being there for us, I’ve bought her a present: Janepratt.com and Janepratt.org. Jane, I know it’s not an expensive gift. But since there’s only one of each in the whole wide Web, I couldn’t believe they were actually available, and I just couldn’t resist. I’d love for you to use them. Your fans have been waiting to hear from you for a very long time. Most of us don’t listen to satellite radio, but we still want to hang out with you. Won’t you be our neighbor?

In other words, Jane, Atoosa thinks you are a “kept woman” and wants to set the “Alpha Kitty” in you free

RELATED:

  • Jane Folds
  • UPDATE: Jane Folds: Brandon Holley Leaving Condé
  • UPDATE: Condé Nast Statement On Jane‘s Demise
  • Jane Folds

    shes_so_jane_brandon_holley.jpgWe hear the same thing Radar is hearing: Condé Nast is folding Jane magazine. Staffers were informed this morning, according to multiple sources.

    E-mails to editor Brandon Holley [left] have yet to be returned.

    Holley took over the title from founding editor and namesake Jane Pratt, who left — or was pushed, depending who you ask — in 2005.

    Newsstand sales were reportedly down, but according to the Publishers Information Bureau, ad revenue ($6.2 million, up from $4.5 million, a 40 percent) and pages were up (35.4 percent) through March.

    RELATED:

  • Magazines at the Break: So Not Jane
  • So Jane: Editor Holley Engaged
  • First Pizza, Now ‘Pitchfests’: Has Jane‘s Well Run Dry?
  • How Sassy Book Authors Conducted Research

    sassy_kurt_courtney.jpgMarisa Meltzer and Kara Jesella, the duo behind How Sassy Changed My Life, spent two years writing their ode to the late, great teen glossy that spawned the careers of editors-cum-personalities Jane Pratt (Jane), Christina Kelly (ElleGirl) and Kim France (Lucky) among others. But lest you think they spent that time chewing Bubblelicious and buying shoes, the pair did some serious research:

    Meltzer: We spent a few days in the New York Public Library, which has its “Teen Central,” in the branch across from MOMA. It has this loft where teens hang out, they play teen music, with a giant neon sign that says “Teen Central.” They have this room… It’s actually kind of cute because there are actually teens doing their homework — ok, they’re flirting, they aren’t really doing their homework, and they have this glass room where they have almost the entire Seventeen archives. I think October 1975 is missing, but everything else is there.

    Jesella: It’s funny because we found the ones from 1988, that were from right before Sassy launched, literally all stories were about getting married. It was like “How could this have existed?” Sassy did change things so dramatically, and it wasn’t totally clear until we saw what we had been reading before.

  • Book Keeping: Authors Uncover Sassy’s Rise and Fall [mediabistro.com]
  • Jane Says: ‘I’m Not Allowed To Say’ Anything About Gwen Stefani

    jane_tony.jpgFrom this week’s Time Out New York:

    TONY: That is so Jane. Do you miss print?
    Jane Pratt: No, but I can’t talk about it.

    TONY: Because you’re starting a new magazine with Gwen Stefani?
    Pratt: I’m not allowed to say! You can speculate if you want. I feel like I am working in print now.

    TONY: Do people still think you’re at Jane?
    Pratt: That’s the weirdest thing! Yeah. I constantly have girls saying to me, “Oh, you’re Jane from Jane.” It’s funny. My name is still on the masthead as founding editor.

    TONY: Do you ever read it these days?
    Pratt: I pick it up. There hasn’t been any issue that I haven’t at least looked at. When I wasn’t at Sassy anymore, that was really clear-cut. I didn’t read it: I didn’t want to support it in any way. This is more confusing. I want Jane to do well. It has my name on it.

    Pratt’s Sirius show airs Friday.

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