For Arianna Huffington, a comScore traffic report can sometimes be much more than a simple amalgamation of numbers. Per a memo circulated today to staff, it is also in some instances a flashpoint for a wave of prideful memories about how her company started and has grown.
Today I’m delighted to share the news of a major HuffPost milestone: in August we reached 115 million global unique visitors – the first time we’ve surpassed 100 million UVs on comScore – making us the #1 news site in the United States. (Our internal numbers, at 368 million UVs, are of course much higher) So much for the dog days of summer! August was also the fourth consecutive month HuffPost was recognized as the largest publisher on Facebook – with more than double the social actions of the second-largest publisher. In every significant growth area of the media business – social and mobile and video and native and global – HuffPost continues to lead the way.
I have to say, this news made me a lot more emotional than a comScore stat usually does. It’s the same feeling I get when I walk into our newsroom and see how a group of five has become a teeming team of hundreds – or when I visit one of our 11 flourishing international editions. It’s a lump-in-the-throat combination of gratitude and amazement; of satisfaction at what we’ve accomplished and surprise at how fast it all happened; of nostalgia for the early days when we celebrated every small spike in traffic and a delight in knowing that our best days, without question, still lie ahead.