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Posts Tagged ‘Jay Sures’

Harvey Weinstein, Ron Meyer and the Secrets of Sheryl Sandberg’s Media Coach

LunchAtMichaelsIt was the usual mix of moguls on the menu (Harvey Weinstein and Ron Meyer at Table Four), seasoned with a smattering of stylistas, social types and a generous side order of  publicists at Michael’s today. The mood was downright festive in the dining room with a birthday celebration for Shari Rollins, who was feted by hubby politico Ed Rollins and a table full of BFFs at Table One, while a group of fashion folks led by Laurie Haspel toasted the return of National Seersucker Day in the center of the room. As the festivities grew more spirited and the decibel level rose, I leaned in to hear every fascinating utterance by my lunch date, Emmy-Award-winning correspondent and media coach to the famous and fabulous, Bill McGowan.

Bill McGowan and Diane Clehane

Bill McGowan and Diane Clehane

As founder and CEO of Clarity Media Group, Bill, who describes himself as a “total Cyrano de Bergerac,” has coached a head-spinning roster of newsmakers, captains of industry and media types to say the just right thing at the right time on air and in front of an audience when it really counts. He’s crystallized all his best advice and culled it down into a highly digestible, compulsively readable book, Pitch Perfect: How to Say It Right the First Time, Every Time (HarperBusiness), which was published in April. “I’ve been coaching HarperCollins authors for 12 years; now I am one,” said Bill. And, trust me, he’s got plenty of material. In the course of his 25-year career in television, Bill conducted thousands (!) of interviews and worked on ABC News’ 20/20, CBS News’ 48 Hours, Public Eye with Bryant Gumbel and Current Affair. He also worked with the “very generous” Bill O’Reilly back in the day at WCBS News as a desk assistant when Fox’s future front man gave him his first on-air shout-out. “I was 21 at the time and he was always really good to me.”

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Laurie Dhue, Harold Ford and the Man Who Once Ruled Primetime

LunchAtMichaelsWe’re serving up a low-cal version of “Lunch” today because the catastrophic events in Harlem kept us from doing our scheduled interview at the appointed hour. Despite the transportation disruptions in and around the city, it was business as usual for the mavens, moguls and strivers who turned up at Michael’s for their weekly Wednesday confab. Keep calm and carry on indeed.

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Elizabeth Vargas, Harold Ford and the Latest on The Matrix Awards

Lunch At MichaelsI was joined today by Liz Kaplow, president and CEO of the eponymous marketing communications firm she started in 1991. Kaplow’s client list is full of industry leaders, including Target, Unilever, Timex, CVS and Laura Mercier. I’ve known Liz forever and seen her in this very dining room presiding over many a power lunch — the last time with Microsoft executives who were meeting with her to talk about the latest technological innovations from Skype, another client. We chatted briefly that day and realizing we’d never had a proper sit down, decided then and there to make a date. So here we are. In preparing for our lunch, I did a quick read through of Kaplow’s website and was blown away by the awards and accolades that Liz and her team have collected recently. The New York Observer ranked Kaplow No. 13 on their inaugural PR Power List last year. Kaplow’s “Branded Journalism” program with Skype was named one of the top global PR campaigns of 2013 by The Holmes Report (which also named Kaplow Consumer Agency of the Year in 2011). And to think all this started because, Liz told me, “I wanted to have more flexibility to be with my kids” when her two daughters were growing up.

Liz Kaplow and Diane Clehane

Liz Kaplow and Diane Clehane

Liz opened her own agency in 1991 with the costume jewelry company Monet as her first client and quickly added to that list with forward-thinking strategic planning. By the mid-90s, Kaplow ventured into the technology sector with iVillage as a client. “We didn’t have the technical background, but we understood women and how to reach that consumer — we won the business while we were in the room doing the pitch.” Over the past two decades, Liz has become one of the most respected women in PR and is known for her approach in developing and executing marketing and public relations campaigns across all platforms that connect her clients’ brands with consumers through, as she likes to say, “the art of storytelling.” As she explained it: “Every brand has a different story to tell and today they want to tell it through all different platforms.” With that as a guiding principal, Kaplow has focused on integrating social media and emerging technologies with well-established media platforms to ensure clients’ get the maximum impact from their PR campaigns. “PR has to be much more holistic today,” she told me. “Traditional print media is still very, very important as a third party and ‘earned’ versus ‘paid’ media. Clients say the power of influence comes in very different ways. There is not a one-size-fits-all strategy. Every client needs a customized approach.”

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Bonnie Fuller, Jill Zarin and Why Jeff Greenfield Skipped This Year’s State of the Union Address

LunchAtMichaelsYou’d never know hell had officially frozen over if you’d been at Michael’s today. The forsythias were in bloom, a few intrepid media mavens were barelegged (I kid you not) and the power-lunch scene was firing on all cylinders. Unfortunately, my date was detained in the studio shooting a popular television show, but I soldiered on into Manhattan, bundled up in my long-forgotten fur coat (No judgment, thank you) that makes me look like Yogi Bear’s wife to make my appointed Wednesday rounds. And it’s a good thing I did. At Table One, Hollywoodlife.com’s Bonnie Fuller had assembled a particularly interesting roster of media types (including CNN’s Christine Romans, AOL’s Brian Balthazar , ”Mayor” Joe Armstrong and our own Chris Ariens among them) as well as the requisite reality-show refugee who, in this case, was Jill Zarin. A little birdie told me the former Real Housewives of New York City cast member is getting the Where Are They Now? treatment from none other than Oprah Winfrey for an upcoming episode. The fickle finger of fate has quite the sense of humor.

Lunch at Michaels

Meta moment: Does a power lunch at 55th and Fifth count if no one’s there to see it? I think we know the answer to that one.

Before the overflow crowd sat down to discuss Justin Bieber‘s latest contretemps and why Madonna looked like the love child of the Quaker Oats man and Mae West at the Grammys, I spent some time mingling with the crowd. Bonnie introduced me to her 23-year-old daughter Sofia Fuller who was “helping out” at today’s luncheon since Bonnie is currently without a publicist (but not for long, I suspect). Clever Sofia told me that she is “definitely” interested in a career in media and has her heart set on landing something in e-commerce.

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