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Posts Tagged ‘Jed Hartman’

More Changes at the Top for Time Inc. [Updated]

TimeLifeBuildingRockCenter_articleboxThe shuffling at Time Inc. continues. The New York Post reports that Leslie Picard — president of Time Inc. Branded Solutions — is the latest to leave the company. Picard had been with Time Inc. since 2008.

Picard is rumored to be leaving because new hires by Time Inc. haven’t played nice:

Picard is said to have been ‘big footed’ by the arrival of Mark Ford, an executive vice president ad sales, so much so that Ford actually wanted to move into the large office she occupied.

No one likes being big footed. Or Yeti’d, for that matter.

Picard isn’t the only big change. Eric Danetz, currently the chief revenue officer at Defy Media, is rumored to be named Fortune’s new publisher today.

The moves come amid other big changes for Time Inc. Just last week Scott Havens left The Atlantic to join the company, and Fran Hauser, a veteran of Time Inc. since 2003, departed.

Update (10:06 am):
It’s official — Danetz is Fortune’s new publisher. Jed Hartman, group publisher of Time Inc.’s News and Business Group, just sent out the announcement. You can read the memo below.

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Moritz Loew Named Time VP of Sales

Moritz Loew has been named Time’s new vice president of sales. Loew comes to the magazine from his own consulting company. Prior to that he was senior vice president of sales for The Huffington Post. Loew was fired from HuffPost after a background check turned up an arrest warrant regarding a DWI.

Time continues to aggressively expand its digital chops, and it was very important to find someone with an exceptional digital IQ, tremendous industry relationships, a true understanding of the power of brands and the appreciation for the vitality of a winning culture,” wrote Jed Hartman, Time Inc.’s news and business group publisher, in a memo to staffers. “When I met Moritz, I knew I had found someone who embodied all of these qualities.”

Hartman’s full memo is below.

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Tony Haskel Named VP Ad Sales for Money

Tony Haskel has been named vice president of advertising sales for Money. Haskel was most recently executive sales director at Fortune, and previously served as Bonnier Mountain Group’s national advertising director.

“I have known Tony for more than a decade and have worked with him on several occasions,” wrote Jed Hartman, group publisher of Time Inc.’s News and Business Group, in a memo to staff. “The more I work with Tony the more I appreciate his talents and abilities.   Tony’s passion, work ethic and creativity have been significant contributors to Fortune’s successes since he joined as Executive Sales Director in 2010.”

Haskel will report to Hartman.

The full memo announcing Haskel’s appointment is below.

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Time Inc. Names Jed Hartman to New Role

Jed Hartman has been named group publisher of News and Business at Time Inc., a new role at the company. Hartman, who was previously worldwide publisher of Fortune, will now oversee ad sales and marketing efforts for Time, Time.com, Fortune, Fortune.com, Money and CNNMoney.com. He will also have a senior ad sales exec from each title reporting to him.

“Jed is uniquely qualified for this role,” said Todd Larsen, group president of Time Inc.’s News and Sports Group, in a memo. “In his current position as the Worldwide Publisher of Fortune and CNNMoney he has overseen the last two years of consecutive advertising growth at Fortune, expanded its booming conference business — which he will continue to manage and grow — by bringing in record sponsorship dollars, and has played a major role in taking CNNMoney international and launching its mobile products.”

For the complete note from Larsen, see below.

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Fortune Throws a Theme Party

Beginning in 2012, Fortune is going to have themes for each of its 18 issues. Adweek reports that some of the issues include “Shape of The Future,” which will look ahead at the ideas that will shape the business world, “How it Works,” a behind-the-scenes analysis of products and companies and “Venture Special,” which will discuss small businesses that are making big noise.

Jed HartmanFortune’s Publisher, said that the reasons for such drastic editorial changes were obvious. “The big franchise issues score the highest when it comes to reader opinion,” explained Hartman. “They also perform great for advertisers, and they also have that third ingredient: They’re picked up by the press or they’re influential in the community.”

Hartman has the right attitude, and everyone likes themes (Ugly Sweater parties! 80′s parties! Bologna parties!) but is this new direction sustainable? And don’t theme issues take a little away from the Fortune brand? We guess they’ll find out.

Oh, and you really should check out a bologna theme party. They’re a great chance to meat fun people.

Sorry.