Moritz Loew has been named Time’s new vice president of sales. Loew comes to the magazine from his own consulting company. Prior to that he was senior vice president of sales for The Huffington Post. Loew was fired from HuffPost after a background check turned up an arrest warrant regarding a DWI.

“Time continues to aggressively expand its digital chops, and it was very important to find someone with an exceptional digital IQ, tremendous industry relationships, a true understanding of the power of brands and the appreciation for the vitality of a winning culture,” wrote Jed Hartman, Time Inc.’s news and business group publisher, in a memo to staffers. “When I met Moritz, I knew I had found someone who embodied all of these qualities.”

Hartman’s full memo is below.

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Tony Haskel has been named vice president of advertising sales for Money. Haskel was most recently executive sales director at Fortune, and previously served as Bonnier Mountain Group’s national advertising director.

“I have known Tony for more than a decade and have worked with him on several occasions,” wrote Jed Hartman, group publisher of Time Inc.’s News and Business Group, in a memo to staff. “The more I work with Tony the more I appreciate his talents and abilities.   Tony’s passion, work ethic and creativity have been significant contributors to Fortune’s successes since he joined as Executive Sales Director in 2010.”

Haskel will report to Hartman.

The full memo announcing Haskel’s appointment is below.

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Beginning in 2012, Fortune is going to have themes for each of its 18 issues. Adweek reports that some of the issues include “Shape of The Future,” which will look ahead at the ideas that will shape the business world, “How it Works,” a behind-the-scenes analysis of products and companies and “Venture Special,” which will discuss small businesses that are making big noise.

Jed Hartman, Fortune’s Publisher, said that the reasons for such drastic editorial changes were obvious. “The big franchise issues score the highest when it comes to reader opinion,” explained Hartman. “They also perform great for advertisers, and they also have that third ingredient: They’re picked up by the press or they’re influential in the community.”

Hartman has the right attitude, and everyone likes themes (Ugly Sweater parties! 80′s parties! Bologna parties!) but is this new direction sustainable? And don’t theme issues take a little away from the Fortune brand? We guess they’ll find out.

Oh, and you really should check out a bologna theme party. They’re a great chance to meat fun people.

Sorry.