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Posts Tagged ‘Jeff Gaspin’

Morning Media Newsfeed: Ferns Plugs Obamacare | Sweeney Steps Down | Reporter Dies in Uganda

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White House: Obama’s Between Two Ferns Cameo Driving Traffic to HealthCare.gov (The Washington Post / Post Politics)
The White House said in a tweet early Tuesday afternoon that President Obama’s appearance on the Funny or Die Web series Between Two Ferns With Zach Galifianakis has made that website the top referrer to HealthCare.gov. Politico As of 1 p.m. ET Tuesday, the website had racked up more than 19,000 referral visits from Obama’s Between Two Ferns video, which was posted around 7 a.m., Centers for Medicare and Medicaid Services spokesman Aaron Albright said. But those who clicked through from the video to HealthCare.gov represent just a small percentage of those who watched the video. Around 1 p.m., the video had drawn about 3 million views through Funny or Die’s video player. By 6 p.m., the total was around 7 million. Reuters In the video, Obama got the chance to urge the youth of America to get health insurance, but not until he’d been subjected to questions like “What is it like to be the last black president?” and “What should be done about North Ikea?” Youth participation is crucial to the success of the program, but U.S. government data released on Tuesday showed that while the number of people enrolled in private insurance under Obamacare reached 4.2 million by March 1, the proportion of adults aged 18-34 remained unchanged from January at 25 percent of total enrollment in private Obamacare plans. Variety At Tuesday’s briefing, White House press secretary Jay Carney was grilled by the White House press corps on whether the video demeaned the dignity of the office. “I think we made the right call here,” Carney said. “I think what it says is gone are the days when your broadcasts can reach everybody we need to reach.” He noted that Between Two Ferns videos average 6 million views, and that he expected the Obama interview would exceed that. He declined to say exactly which parts of the interview were scripted and which ones were not. THR During Obama’s six-and-a-half-minute back-and-forth with Galifianakis, the president played the role of a stern, sometimes irritated straight man as the comedian deadpanned a series of questions that were alternately outrageous and inane. “This is a perfect example of a great partnership with Funny or Die stepping up in a big way,” said Between Two Ferns producer Eric Ortner. “The site has a very robust traffic base of young men and women who are on the edge of the cultural zeitgeist.” PRNewser Will the people who hate the president’s health care law see this clip and change their minds? Of course not. The point, really, is that this appearance was far more valuable than any Sunday morning show discussion could be, no matter what Obama’s opponents think. We all know that the key to successful communication is to deliver the message to the right audience in the best possible format, which for young people is not Sunday morning on NBC with David Gregory.

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NBC Officially Plans To Move Leno From Primetime

leno.jpgBack in September, when “The Jay Leno Show” debuted on NBC at 10 p.m., a Time magazine cover line declared: “Jay Leno is The Future of Television. Seriously!” If that’s true, it looks like NBC no longer believes that future belongs in primetime.

After rumors started circulating last week that NBC was mulling moving Leno back to his old 11:35 p.m. slot, NBC Universal entertainment chair Jeff Gaspin confirmed over the weekend that “The Jay Leno Show” will end next month before the network starts airing coverage of the Olympics. Gaspin said he hopes to move Leno to back to 11:35 p.m., pushing Conan O’Brien and “The Tonight Show” to a 12:05 a.m. start.

Although that’s what the network wants, it remains to be seen if O’Brien will agree to the change or leave NBC for greener pastures at another network like Fox. We wouldn’t blame him, and there’s already news that he’s not happy about NBC’s moves. An exclusive report today in The New York Post, which is owned by the same parent as Fox, said O’Brien was “ready to fly the coop.”

It also remains to be seen whether viewers will welcome the change, which has been motivated by NBC affiliate stations’ complaints that the low-rated “Leno Show” was not a strong enough lead-in to their local news shows. Since NBC put its support behind Leno this year, it hasn’t developed any scripted shows for its 10 p.m. slot, which is usually populated by one-hour dramas. What will the network put there once Leno leaves?

Read more: NBC ending Leno’s nightly prime time show –Associated Press

Just Call Him Conan O’Flyin’New York Post

Previously: Will Leno Return To 11:30?

Conan’s Having a Rough Go in LA

rs743conan-o-brien-rolling-stone-no-743-september-1996-posters.jpgWhoever thinks New York is tough can go suck a Hummer tailpipe. This is a mean town and we need no further evidence than what’s happened to Conan O’Brien. He was at the top of his game in New York. LA seduced him with the Tonight Show promise. He moves his staff and himself to Tinsel Town only to find out the diva isn’t going away quietly, he’s rewriting all of television to accommodate his non-retirement. Conan is then, even with the move and the dream job – still second fiddle to a lukewarm 80′s relic.

And then a Desperate Housewife, tries to crack Conan’s skull open.

Then Jay Leno get’s moved back and Jeff Gaspin cuts Conan’s show by half. So Conan’s Tonight Show, after the winter Olympics, is supposed to start at 12:05. Which Seth Meyers pointed out on SNL, it means the Tonight Show will air when it’s no longer tonight.

And now the siren song of Fox is calling Conan. And according to the also Rupert Murdoch owned New York Post, he’s considering it.

The point is, no matter how famous or successful you are, in LA, you’re not beyond getting jerked around.

DC Hacks Defeat Flacks In Annual Softball Game|McGraw-Hill Posts Declining Revenue Numbers|Mom & Baby Shuttered, Natural Health Staff Departs|Can Gaspin Do Better Than Silverman?

FishbowlDC: DC journalists took on publicists last night in the annual Hacks vs. Flacks softball game. Just like our Hacks v. Flacks Guitar Hero showdown earlier this month, the DC Hacks handily defeated Team Flack 12-9. (Slideshow above).

Folio: BusinessWeek publisher McGraw-Hill reported its financials for the first half of the year today. Here’s a run down: net income was down 22.4 percent during the first six months of 2009, to $233.8 million compared to $301.5 million last year. Revenues for the period declined 9.6 percent to $2.6 billion.

Mediaweek: American Media Inc. has suspended publication of Mom & Baby magazine and is cutting Natural Health‘s print run to eight issues a year, down from 10. Natural Health will now be produced by the staff of Fit Pregnancy, who used to create Mom & Baby. The health magazine’s publisher, Eileen Chiafair, and editor, Mary Bolster, have left the company.

SFGate: Tim Goodman rants about Ben Silverman‘s departure from NBC and Jeff Gaspin‘s future. “That Silverman will be remembered for continuing to run NBC into the ground is a legacy he can shake by, say, tomorrow, because it’s not too difficult to assume that the next person will do precisely the same thing,” he said.

Silverman Leaves NBC For IAC; Gaspin Promoted To Chair

gaspin.pngAfter months of speculation over his possible departure, Ben Silverman is leaving NBC Universal to join Barry Diller‘s IAC, where he will develop a multi-media production company.

Silverman said he will stay at NBC through the launch of the fall season. He will be replaced by Jeff Gaspin (pictured), president and COO of Universal Television Group, who was promoted by NBC today, effective immediately.

The full release after the jump.

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Vivi Zigler Promoted to President of NBC Universal Digital Entertainment

5649.gifVivi Zigler, the woman who brought you (the marketing for) Queer Eye for the Straight Guy and Celebrity Poker, has been promoted yet again within NBC Universal, where she has worked for more than 10 years.

Congratulations, Vivi!

Press release:

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NYT’s Bill Carter and Ben Silverman: Too Close for Comfort?

carter.184.1.jpg

Radar’s busting NY Times show-biz reporter Bill Carter on his sleeping with friendship with those he covers, like Ben Silverman:

Carter has mentioned Silverman in no fewer than 25 stories since 2000, including two lengthy profiles in the last 10 months.

Carter’s been named in the lawsuit brought by Maurice Fraser against NBC and Reveille Productions. Fraser had an idea for an Idol-esque show, Carter set up a meeting for Fraser with Silverman. Silverman pitched the idea to NBC executive Jeff Gaspin, and legal action ensued. Fraser’s suit charges that NBC and Reveille tried to steal his idea before bagging the show altogether.

Carter denied to Radar that he and Silverman were really friend-friends. Show-biz friends: completely different.

NBC’s TCA presentation is set for Monday morning, with Silverman should put on quite a show.

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