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Posts Tagged ‘Jeff Hamill’

Dr. Oz Magazine Edges Closer to Debut

Dr. Oz, doctor to millions of Americans who believe anything someone famous says, is closer to launching that magazine we first heard about in January. The New York Post reports that Oz and Hearst are in the “final stages,” and if the debut goes as planned, it will be gigantic.

Expected to launch at the end of the year, Oz’s magazine is backed by some big Hearst guns. Jeff Hamill, the publishing house’s executive VP of sales, is chatting up media buyers, and Ellen Levine, Hearst’s editorial director, is overseeing content. Oz’s glossy will also come packing a robust 800,000 rate base, with an expected 350,000 from newsstand sales.

That’s impressive. Almost as impressive as building a career of off flimsy medical advice. Almost.

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Ad Pages Plummet 25.9 Percent

down04.15.09.jpgBut hey, revenues for consumer magazines only dropped 20.2 percent!

According to the Publishers Information Bureau, ad pages during the first quarter of 2009 totaled 37,196.43, down 25.9 percent from just a year before. Those ads took in $4,183,426,592 in revenue, declining little more than 20 percent.

Each of the top 12 categories, which make up more than 85 of total revenue, fell.

There were a few winners, including Muscle + Fitness — which jumped 19.1 percent — and OK!, which gained 22.4 percent.

Hearst announced plans to bump up its closing date for ads, starting with Cosmopolitan. Jeff Hamill, a senior VP, said the magazine would begin accepting advertisements up to five weeks before the book’s on-sale date and would soon shorten that to three weeks.