If there’s anything you should get from Noah Rosenberg‘s story, it’s that you should probably keep a notebook next to your bed — the brilliant thought that strikes you just before shut-eye could very well turn into a viable business. In Rosenberg’s case, his feverish, middle-of-the-night scribblings became Narratively, a multimedia platform dedicated to the human interest, slow-burn storytelling he’d always had a passion for and feared would disappear along with shrinking newsroom resources. He still has that notebook, by the way.
Narratively recently celebrated its two-year anniversary and so much has been accomplished since it first appeared on the Web. The site was placed on Time‘s “50 Best Websites of 2013″ within a year of its launch, its contributors have been approached for book deals, iconic pieces like “The Secret Life of a Manhattan Doorman” have attracted Hollywood’s attention, brands reach out to members of Narratively’s network of about 1,000 freelancers for high-quality content production, and people around the globe continue to flock to Narratively to read and watch its original content.
And of course Rosenberg is brimming with more and more ideas to tap into an even broader audience. Think spinoff sites like Narratively [Insert Name of Major City Here], Narratively Sports, Narratively Tech, or Narratively Food; iPhone and Android apps; Narratively Film Studios; a book; and more. “I think because of our ability to find these stories in unlikely places and to really tell these stories in a beautiful, meaningful way, we’re finding this wealth of opportunity, and we’re really excited about what the future will hold.” Rosenberg chats with Mediabistro about his on-the-job journalism training, Narratively’s beginnings and his plans for expansion.