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Posts Tagged ‘Jeff Krolik’

Columnist Breaks Down Dodgers DVR Financials

Great sidebar article in Forbes today by Tom Van Riper to go along with the magazine’s latest MLB baseball team valuation rankings.

From the headline (“The New Moneyball”) to the lede (“Frank McCourt shares a name with the beloved author of Angela’s Ashes and a story that’s just as pitiful…”) to the core premise, it’s required reading for anyone interested in the fortunes of the transitioning team. According to Van Riper, the Dodgers are actually worth close to what some group is about to pay for them. All because of the power of sports over the DVR:

In an age when fewer people watch television, and fewer still actually sit through the commercials, sports programming is the last bastion of appointment TV: It demands to be watched live. Some 42% of U.S. households now have a DVR, up from 29% three years ago — not coincidentally, Nielsen reports that ad spending on sports jumped 33% over that same period, to almost $11 billion annually.

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Fox Sports Launching Spanish-Language Initiative

In an effort to serve the growing Hispanic community, Fox Sports will broadcast over 100 games in Spanish featuring the Los Angeles Clippers, Los Angeles Dodgers and the Los Angeles Angels of Anaheim. The number of telecasts will increase to 150 in year two and continue to increase thereafter.

The broadcasts will feature Spanish-language play-by-play, graphics and player interviews. The full schedule hasn’t been announced yet but the first broadcast is slated for April 6 when the Angels host the Kansas City Royals in their season opener.

Cable providers Time Warner Cable, Bright House and Cox have already signed up for the new initiative.

“We’re proud to make this major commitment to Spanish-language sports programming in Los Angeles,” Jeff Krolik, executive vice president of FOX Sports Networks said in a statement.  “Not only is this a great opportunity to serve Hispanic viewers, but it’s also an opportunity to provide value to our affiliates by giving them programming options for their customers.”