E! Online has launched a few new columns meant to appeal to men — you’ve heard of men, right? Those creatures with pendulous parts that wouldn’t be caught dead reading a celeb site?

Well, those clever E! folk may just have found their man-bait: Ben Lyons, son of Jeffrey, grandson of Leonard, has joined on as the company’s “resident film expert.”

His speech is peppered with shouts of allegiance to the Knicks and street lingo of his own invention, but he is one of the most affable interviewers we’ve ever seen. He’s got the kind of charm that makes you wish you could hang out with him. Maybe go clubbing. Introduce him to your sister.

Here’s what Ben has to say about being Ben:

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