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Posts Tagged ‘Jennifer Collins’

LA Times is Getting Into the Online Retail Business with District West

DW-badge-logoThe Los Angeles Times is facing a murky future, as fears mount that the Tribune Company, its corporate parent dogged until recently by years bankruptcy, will further gut the paper’s editorial staff. Or, perhaps worse, sell it to billionaires with nefarious political agendas.

But the executives at the Los Angeles Times Media Group see ecommerce as a possible revenue stream to buoy the paper.

Hence Monday’s launch of District West, a boutique retail site featuring clothes, kitsch, food and home goods from a variety of local vendors. The site is broken down by neighborhood, too, so you can get your vintage leather eyeglass case from Echo Park and any one of a selection of funky bowties from Hollywood.

“District West makes SoCal accessible to anyone hoping to tap into its unique sensibility or buy hyper-local,” Jennifer Collins, vice president of revenue development, said in a statement. “A visit to District West is like finding a cool, hidden gem – full of style and panache that’s straight off of LA’s streets.”

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LAT’s Website Adds Arkadium Games

Looking for a new way to kill some time on the Los Angeles Times website?

The newspaper has signed a deal with Arkadium Games, providing more than two dozen games at

The LAT is hoping to boost their advertising revenue while their 17 million unique visitors waste time at work and home playing Sparks, Monkey Gems and Mahjongg.

“Given the ever-rising popularity of casual games, adding Arkadium’s titles allows us to further engage’s users and entice previously untapped gaming enthusiasts to visit our site throughout the day,” Jennifer Collins, the Times’ vice president for digital revenue products, said in a statement. “We are also creating a previously unavailable opportunity for our advertisers to reach Southern California’s casual gaming audience and in the process establish another digital monetization platform.”

LAT Media Group Makes Series of Executive Changes

The Los Angeles Times Media Group announced a series of executive changes:

  • Andrea Nunn was hired as vice president of media and business development, where she will be responsible for broadcasting and publishing sales. Nunn was previously at HBO as vice president of domestic network distribution.
  • David Burns was promoted to vice president of promotional revenue, sports and events. He was previously the managing regional sales director for the Westside for the LAT Media Group.
  • Mike Kechichian was promoted to vice president of advertiser marketing. Kechichian was the director of marketing, planning and development for the LAT Media Group.
  • Jennifer Collins was named vice president of digital revenue products. Collins was the former general manager of and will develop new products and oversee the publishing of special sections.