The Los Angeles Times is facing a murky future, as fears mount that the Tribune Company, its corporate parent dogged until recently by years bankruptcy, will further gut the paper’s editorial staff. Or, perhaps worse, sell it to billionaires with nefarious political agendas.
But the executives at the Los Angeles Times Media Group see ecommerce as a possible revenue stream to buoy the paper.
Hence Monday’s launch of District West, a boutique retail site featuring clothes, kitsch, food and home goods from a variety of local vendors. The site is broken down by neighborhood, too, so you can get your vintage leather eyeglass case from Echo Park and any one of a selection of funky bowties from Hollywood.
“District West makes SoCal accessible to anyone hoping to tap into its unique sensibility or buy hyper-local,” Jennifer Collins, vice president of revenue development, said in a statement. “A visit to District West is like finding a cool, hidden gem – full of style and panache that’s straight off of LA’s streets.”