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Posts Tagged ‘Jennifer Levene Bruno’

Town & Country Expands Advertising Team

Town & Country has added two to its advertising team. Below are the details.

  • Jennifer Orr has been named executive director, integrated marketing. Orr was most recently a marketing consultant for the magazine. Prior to joining Hearst, she served as audience marketing and events director for Adweek.
  • Marisa Stubin has been named executive fashion director, advertising. Stubin comes to T&C from Glamour, where she most recently served as American fashion and retail director.
Orr and Stubin will report to Jennifer Levene Bruno, publisher of Town & Country.

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Town & Country Increases Rate Base for First Time in 10 Years

Town & Country is getting a boost. The magazine is raising its rate base for the first time in 10 years, starting with the January 2014 issue.

Jennifer Levene Bruno, chief revenue officer and publisher of Town & Country, announced that the increase will be from 450,000 to 475,000, representing a 5.5 percent jump.

Town & Country recently finished off a good first half, with newsstand sales up 15 percent compared to the first half of 2012.

Matthew Talomie Joins Town & Country

Matthew Talomie has been named associate publisher, advertising, of Town & Country. Talomie most recently served as associate publisher of Elle Decor, a position he held since 2010.

“I am thrilled to welcome Matthew to the Town & Country team,” Jennifer Levene Bruno, Town & Country’s publisher, said in a statement. “I have watched and admired his sales and marketing smarts, poise and leadership; his extensive experience in the luxury market will be a huge asset as we look forward to continued growth in 2013.”

Talomie reports to Bruno and his appointment is effective immediately.

Jennifer Levene Bruno Named Town & Country Publisher

Jennifer Levene Bruno has been named the new publisher of Town & Country. She was most recently the publisher of Veranda, a position she held since 2010. Bruno came to Veranda from House Beautiful, where she served as associate publisher.

According to WWD, Bruno will succeed Valerie Salembier at the end of this year.

Salembier has been publisher and chief revenue officer of Town & Country since last year.

Moguls on the Menu: Brian Grazer, Tom Freston and Isaac Mizrahi

1003_mockup.gifWe missed LL Cool J by a day. Oh, well. That’s the great thing about Michael’s: If it’s Wednesday, you can pretty much count on an interesting scene.

Today, there was plenty of tasty people watching. On the menu: Brian Grazer and Tom Preston (together!), one of our favorite designers (Isaac Mizrahi, who, we’re happy to report, wasn’t wearing those unfortunate sandals he chose for a recent appearance on QVC) and, just for good measure, a random reality star (Ramona Singer who, was no doubt dishing the dirt on the newest Housewives to join the New York City catfight. This season’s previews look downright scary!)

I was joined today by EIC Dara Caponigro and publisher Jennifer Levene Bruno, the dynamic duo at the helm of  Veranda, a magazine devoted to showcasing the homes, gardens and passions (by which we mean plenty of jewelry) of the moneyed but genteel set. The typical reader’s median household income is $149,000. Veranda isn’t a magazine to flip through while you’re in the elevator on the way to your apartment, but is best enjoyed sitting in your living room sipping a glass of wine. Get the picture?

This year marks the magazine’s 25th anniversary, and Dara just celebrated her second year at the helm, having assumed the title from founding editor Lisa Newsom, whose new book The Houses of Veranda is a stunning coffee table tome. Dara, formerly a founding editor of Domino (another one of our favorites!) told me she had long been an  admirer of Veranda‘s “gracious tone” and wanted to continue with the magazine’s mission to “make Veranda about living well through the lens of home.” Since taking the top spot on the masthead, she’s expanded the book’s jewelry coverage (“Our readers are collectors”) and “beefed up the front of the book.” I told her I loved the “Personal Luxuries” column where style makers from around the country share their lists of must-haves from perfume to pillows. “That’s one of our most popular features,” said Dara whose love of gracious living was something she inherited from her mother who was a decorator.

Jennifer, who is only the magazine’s second publisher, is equally enthusiastic about the book. “Everything in the magazine is carefully curated,” she told me. Advertisers obviously like what they see. In Jennifer’s first full year with Veranda, ad pages were up 17% with over 95 new brands.

Michael McGraw, Dara Caponigro, Diane Clehane and Jennifer Levene Bruno
L to R: Michael McGraw, Dara Caponigro, Diane Clehane and Jennifer Levene Bruno

Dara and Jennifer have been working as a team for about 18 months. “[Hearst president of marketing & publishing director] Michael Clinton knew what he was doing,” said Dara. The duo spends a lot of time traveling around the country hosting panels with industry leaders and talking to readers.

Some of their stops this year have included Atlanta (“The women in the south love dishes!” said Dara) and Los Angeles, where they hosted a ‘Bucket List’ panel on decorating with celebrated designers, including Mary McDonald of Bravo’s Million Dollar Decorators. Their winning formula is obviously working. Published six times a year,  newsstand sales are up 7 percent and, says Jennifer, 35 percent of the ad pages year-to-date through July-August are ”new business.” See, gracious living does pay.

Here’s the rundown on today’s crowd:

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