Jeremy Allaire - FishbowlNY http://www.mediabistro.com/fishbowlny Turning the Page For New York Media Copyright 2013 Tue, 18 Jun 2013 00:01:52 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Elle, Men’s Health, Hearst Launch Video Sites Brightcove chief and resident genius Jeremy Allaire today gave those at a Magazine Publisher’s Association lunch a little news: Hachette Filipacchi, Hearst and Rodale are all launching video channels with Brightcove. The company, which handles Web video in various ways, is the anti-YouTube, Allaire said — well, not exactly those words, but he said that they come at it from a company-friendly perspective, letting companies control how their videos are used and seen, while YouTube puts the users in complete control. Translation: We’re not going to be sued by Viacom.

Allaire said Hachette was launching its video initiative with Elle, Rodale with Men’s Health and that Hearst was in a partnership he didn’t much describe.

For you ad geeks, he said video on the Web gets three levels of ad rates: $30-60 CPM (cost per thousand views) for the high-end, $25-30 for mid-range, and $15-20 for the startups or lesser knowns.

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    ]]> Dorian http://www.mediabistro.com/fishbowlny/elle-mens-health-hearst-launch-video-sites_b4588#disqus_thread http://www.mediabistro.com/fishbowlny/elle-mens-health-hearst-launch-video-sites_b4588 http://www.mediabistro.com/fishbowlny/release-me-the-press-release-blog_b4607 Thu, 15 Mar 2007 16:42:33 +0000