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Posts Tagged ‘Jeremy Goldberg’

EXCLUSIVE: Your First Look at Adweek 35th Anniversary Cover

This is pretty iconic. To celebrate Adweek‘s 35th anniversary, the issue hitting newsstands Monday features on the cover industry vet Ron Berger, flanked by sons Cory (left) and Ryan (right).

AdWeek_Nov11_17_2013_Cover

The photo was taken at the Berger family home in Bridgehampton by Jeremy Goldberg. Inside the November 11-17 issue is an associated photo portfolio “The Family Business”, showcasing other progeny who’ve assumed the ad industry mantle from mom and-or dad. Among those featured alongside the Bergers are Hugh Hefner with son Cooper and George Schweitzer, president of marketing at CBS, with wunderkind daughter Callie (currently the director of digital innovation at TIME magazine).

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Mediabistro Course

Food Blogging

Food BloggingTurn your culinary passion into a successful food blog! Starting October 27, Carissa Chesanek, the Miami Editor for Zagat Miami, will teach you the fundamentals of food writing including establishing tone, sensory details, and highlighting taste. You'll create an engaging food blog complete with a mission statement, posts, and content plan for success. Register now!

DumbDumb Duo Scoring with Smart Viral Ads

For all those brands suffering from “arrested ad development,” actors Will Arnett and Jason Bateman (pictured) are ready to help. The DumbDumb.com duo recently received a “Startup of the Year Award” from Forbes magazine and are now getting the AdWeek cover story treatment courtesy of reporter John Ortved.

One of the benefits of interviewing comedians for a story is that it can lead to some memorable quotes. A few paragraphs down page one, Arnett offers this take on why digital ads are aiming for the funny bone: “Unless you’re making the ASPCA commercial with the sad puppies and the Sarah McLachlan music, it’s very difficult to get people to consume through dramatic advertising.” DumbDumb clients include Wrigley’s, Old Navy, Blackberry, and Denny’s:

YouGov’s BrandIndex reported that Denny’s had an impression-score spike from 6.2 to 25.4 in that demo after DumbDumb’s “Always Open” Web series for the chain began in March. (Overseen by Denny’s agency, Gotham, it features comedian David Koechner interviewing funny types, like Sarah Silverman, at a Denny’s in Hollywood.)

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