A lot of people are dependent on People. The glossy — according to magazine consultant John Harrington — raked in about $1.5 billion last year; meaning it accounts for 20 percent of Time Inc.’s revenue.
With that much riding on one magazine, Harrington told The New York Times that People needs to adapt, and do so quickly. “It’s got to do something that is uniquely different from what it used to do because that information is available so much quicker from other sources,” he said.
Despite People being Time Inc.’s best performing brand, Jess Cagle, People’s editor, insisted he’s not stressed. “I certainly don’t think that I am responsible for the survival of Time,” he told the Times.
No word on what everyone else at the publisher thinks.