Dan Cox, on special assignment for FishbowlLA, covering the 2008 Sun Valley Media Conference.
As studio chairmen and agency heads all attempt to escape the jowls of Hollywood and its labor problems, the Screen Actors Guild has a bright marketing executive. SAG bought an full-page ad in the local paper for Sun Valley, the Idaho Mountain Express, that said simply: “We Want a Deal.”
It was aimed at the studio heads up here, including Universal’s Ron Meyer, DreamWorks’ Jeffrey Katzenberg, Sony’s Sir Howard Stringer, Disney’s Robert Iger and agency senior executives like ICM’s Jeff Berg, CAA’s Richard Lovett and Bryan Lourd, UTA’s Jim Berkus and William Morris Agency’s Jim Wiatt.
Unfortunately for SAG, as Sony chairman Stringer told mediabistro: “Unfortunately for the Screen Actors Guild, we don’t see that newspaper up here. It’s not delivered to us.”
“Where are you going, Wendi,” Diller asks.
“I’m going to get some Yoga pants,” she replies.
“What are yogurt pants?” Diller persists.
“No, yoga pants, you know to do yoga in.”
Hubby Rupert was later cornered by an AP reporter who asked about the markets. Murdoch’s simple yet eloquent reply: “I’m a bear.”