For some strange reason, IBT Media, which purchased Newsweek in August, is bringing the print version back. The New York Times reported that Newsweek will be a weekly publication dependent on subscribers — who’ll pay more than in the past — to stay afloat. Jim Impoco, editor of Newsweek, told the Times that the revamped magazine will be ”a premium product, a boutique product.”
If you’re in the media, there’s a chance you might end up talking about this with someone who works at IBT Media. Because FishbowlNY cares, we’ve provided some examples of things not to say during these conversations. Enjoy.
What Not to Say to an IBT Media Staffer About Newsweek Returning to Print
- “I hear they’re canceling the Internet next year anyway.”
- “Congrats on being wasted at work!”
- “Calling Newsweek a ‘premium product’ is like saying that my stained boxer briefs are ‘vintage.’ A fancy label will only make people more disgusted when they finally see them.”