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Posts Tagged ‘Jim Louderback’

Ad Age Contributor Dons ‘LA Douchebag Best’

OK, we get it; the San Francisco Giants are world champs and the LA Dodgers may not be able to make payroll at the end of the month. But does Ad Age contributor Jim Louderback have to kick dirt on us when we’re down?

In an article entitled “The Seven Biggest Lies Out of Digital Hollywood,” the CEO of digital TV network Revision3 frames his San Francisco-to-LAX journey for this week’s Digital Hollywood conference as follows:

This year, like I’ve done for years uncounted, I dressed up in my LA douchebag best (designer jeans, untucked stripey shirt, and blazer)… As usual, I was on a panel with what felt like the entire cast of Glee. And as usual, the room was packed with folks dressed like me.

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Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now! 

Extreme Makeover: Online Profile Tips at SXSW

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Web 2.0 consultant Leora Israel photographs Nick McGlynn during their SXSW panel.

One of the major themes at SXSW was how do you effectively manage your privacy while simultaneously managing a stellar online profile?

Beyond the big think talks on the subject (Doug Rushkoff and danah boyd), NY-based web 2.0 consultant and nightlife photographer Leora Israel assembled a panel to discuss this in a more intimate setting. The panel included Nick O’Neill, who runs Mediabistro partner blogs SocialTimes and AllFacebook.com; nightlife photog Nick McGlynn; and Lookbooks.com co-founder Jonathan Levy. Jo Blackwell-Preston, who owns Dop Dop salon in Soho and is Creative Director for L’Oreal Professional, offered styling services to willing participants.

Leora opened up by stating that “Everyone can be beautiful- all you need is a photographer, a stylist, and a personality.” Simple enough, but who wants to put that much effort into it? Quite a few, it seems. The panel was packed, and though people were interested in the makeover portion, the conversation quickly turned to managing privacy, particularly on Facebook. The group offered savvy advice that amplified danah boyd’s research findings: only 35% of Facebook users understand their privacy settings, which means that 65% of the user profiles are public and available for anyone to view. The advice? Know your privacy settings. Decide on your profile objectives, and how you want to be portrayed online.

But, does anyone outside of your immediate social network really “see” your profile? Yes. A hiring manager for Playboy was the first to speak up. “We’re hiring an editor,” she said. “When I looked up the candidate’s Facebook profile, she had very inappropriate photos posted. You might think that at Playboy, it wouldn’t matter to us- but, we weren’t looking for a model.” The candidate was immediately disqualified.

Jim Louderback, CEO of Revision3, and Rachel Sklar, Editor-at-Large for Mediaite, were two of the makeover participants and echoed the sentiments of the panelists. Louderback pointed out the “different rings of trust” that should determine who can view which part of your online life.

Some tips from the conversation:

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Mediabistro Circus–Three Rings of Digital Thrills

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Coming in May in New York, Mediabistro Circus.

It’s a two-day summit on technology and the critical platforms changing the flow of media. Topics include, according to the official blog:

Social Media: It’s now statistically better than sex and chocolate
Web Video: Currently bigger than Jesus
Blogging: We’ve come a long way since chronicling one-night stands and our “stellar” grilled cheese sandwiches
Digital Publishing: Paper is so 20th century, and trees are our friends
Mobile Technology: Content is so much cooler when it’s on something that costs $600

And if that’s not enough–check out the speakers:

Nicholas Carr, Paul Cloutier, James Daly, Anil Dash, Jim Louderback, Robert Scoble, John Wiley

Speaker sessions and conversations around the technology platforms that are changing the media industry will fill a jam-packed agenda that will also include special guest appearances and memorable evening events.

Register here.