The Wall Street Journal has been telling everyone who will listen that it’s not just a business-centric newspaper for awhile now. Starting tomorrow, that message is about to get a lot more prevalent. The paper is launching an ad campaign titled “Live in The Know” tomorrow, and the theme is that there’s a little something for everyone inside the paper; it’s not just a place to read about capped indices (we had to look that up).

The video above is a spot for the campaign, which will also appear online and in print. Jim Richardson, Vice president of Brand Marketing for The Wall Street Journal, said of the ads, “The campaign highlights the breadth and deeper understanding readers get every day only from reading the Journal.”