Monaghan describes herself as a longtime personal fan of Roberts, having come to trust his voice-of-reason approach to the fury of today’s breaking news patterns. When she asked the recently appointed Mashable executive editor and chief content officer how the site’s audience might be involved in that process moving forward, Roberts gave an intriguing answer:
The audience will continue to play an important role in the development and sharing of the news at Mashable. Jim views this as “mobilizing the audience to report out the subject.” In its most simple form, it could mean asking for readers to share photos. But Jim envisions giving out news assignments to readers, which is interesting to me.