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New Career Opportunities Daily: The best jobs in media.

I was joined today by Woman’s Day editor-in-chief Susan Spencer and Hearst executive director of public relations Mimi Crume Sterling. Having never met these smart, savvy gals before, we bonded over a talk about our daughters. Susan, like me, is mother to an elementary-school-aged daughter adopted from China; Mimi has a little girl and is about to give birth to her first son any minute (we had our fingers crossed she’d make it through lunch!). We all agreed parenthood is an unending source of material.

Susan Spencer and Diane Clehane

Since joining the magazine in February of last year from Time Inc.’s All You, Susan has made some interesting changes to the magazine. “I’ve fallen in love with the reader,” she says. This is not your mother’s Woman’s Day, although Susan is mindful of the generational connection between readers of the 75-year-old Hearst title. “Some readers have been reading the magazine for 60 years, and now their daughters and their daughters’ daughters are reading it,” she explained. When asked just who is the Woman’s Day reader, Susan told me: “She’s the ‘Average Josephine’ — the receptionist, the administrative assistant, the teacher, the nurse. These are the women who I consider to be the backbone of America.” That doesn’t mean, however, these women (more than half work outside the home) are not interested in fashion and the good things in life. Just the opposite. “These women have a lot of joy in their life. They embrace positivity,” says Susan. “That’s why the title of the magazine is so perfect for them. It’s about her day and the joy she gets out of it.” To tap into that, Susan retooled the fashion pages focusing more on value in all its iterations. “Our reader doesn’t want to see a great shoe and then find out it’s $300 or even $150. It has to make sense for her life.” In fact, “Value Tags” appear throughout the magazine to highlight steals, deals and all-around great ideas.

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New Career Opportunities Daily: The best jobs in media.

Michelle McCool

This is just the change under the direction of Cosmo’s relatively new editor-in-chief, Joanna Coles. Since taking over in September, Coles has been shaping the magazine in her vision.

Coles, according to insiders at the magazine, wants to upgrade the magazine’s fashion clout, thereby making it a powerhouse in the industry.

New Career Opportunities Daily: The best jobs in media.

Of course, with unemployment still high, and reports of layoffs at large companies nearly every week, it is not a subject to take lightly.

“All of us have been in competition for a job at some stage of our lives, and we have just taken that real competition that people are in, and present that opportunity to candidates who would not otherwise get the opportunity,” the show’s executive producer Michael Davies tells me. “We were very responsible, and we are very aware of how serious this is, and how much it meant to our candidates.”

Each week the show features a different business; for the first episode it is The Palm steakhouse, and for the second (as we reported a few weeks ago) Cosmopolitan magazine is the featured company. During the show, which is hosted by Lisa Ling, five candidates engage in a variety of tasks under the watchful eye of executives from the featured company, from field training to a quiz show-esque grilling. The grand prize is not a fake job with a big salary, but a real, normal, middle-class gig. At The Palm it is an assistant manager job, at Cosmo it is an editorial assistant position.

Davies says that of the 40 contestants that appeared on the program, 16 landed jobs.

“These applicants had no intention of becoming reality stars, their only objective was to try and secure their dream job,” Ling tells me. “They were all incredibly qualified, and in fact vetted by the various companies HR departments as well. These were all very qualified people, who have been working toward pursuing a job at this company or in the industry being featured.”

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New Career Opportunities Daily: The best jobs in media.

I caught up with Eliot Spitzer while he was waiting for his guest to arrive and asked him how he’s faring over at Current TV. “Nobody’s watching, but I’m having a great time,” he told me. “I don’t mean to be facetious, but I am really enjoying myself. It’s like having a cocktail party with friends every night.” Pausing for a moment he added, “Somebody needs to buy the network.” And perhaps they will, he mused, if for no other reason than to snap up Current’s distribution system.  Either way, New York’s former governor isn’t quitting his day job, so to speak. “I’m glad all my investments are in real estate, not media companies, but if someone can make money at it, great.” Indeed.

Here’s the rundown on today’s crowd:

1. Best-selling author Linda Fairstein, hosting her annual holiday lunch for her former colleagues from her days as head of the city’s sex crimes unit. “I love doing this for these women who are all tops in their field. We’ve been having this lunch every year for over a decade, and for one afternoon they are treated like queens of the world,” Linda told me as she placed artfully decorated gift bags at each place setting embellished with the words ‘Boss Lady.’ The incredible women who were taking a break from their usual daily grind of solving and prosecuting the city’s most heinous crimes: New York Supreme Court Judge Ann Donnelly, Karen Friedman-Agnifilo, trial division chief; Audrey Moore, chief the Special Victims’ Unit; cold case division head Melissa Mourges, who just this week got a conviction on the ‘Dating Game’ murder; Kerry O’Connell, chief of the trial bureau; and Martha Bashford, head of the Sex Crimes Unit. Ladies, I salute you.

2.  Peter Brown

3. ’Mayor’ Joe Armstrong and David Zinczenko (Happy Belated Birthday!)

4.  PR scion Steve Rubenstein

The holiday scene at Michael’s

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New Career Opportunities Daily: The best jobs in media.

I was joined today by Anne Fulenwider who has plenty to celebrate these days having  “come home” to Marie Claire in September. She was tapped for the top job after Joanna Coles departed for Cosmo when Kate White left to write her best sellers full-time. I know, you need a score card for all this, but do try to keep up. Anne’s extraordinary rise to the top of the masthead is a master class on how to succeed in publishing by being very smart, working hard and staying grounded amid all the glitz and glamour (yes, to civilians and the uninitiated this is a glamorous business). The Harvard graduate came to New York in the mid-nineties and landed her first job in magazines working for David Lauren at Swing. An internship at The Paris Review turned into a gig as research assistant to George Plimpton when he was working on his book on Truman Capote. Anne got quite an education diving into boxes of fascinating transcripts, fact checking scores of Plimpton’s interviews and, occasionally ”chopping carrots” at his home and pitching in whenever needed. All in a day’s work.

Diane Clehane and Anne Fulenwider

When the book was done, she went on to become senior editor, moved to Vanity Fair where she was editor of the magazine’s popular “Fanfare” section, and wound up editing the work of Leslie Bennetts, Buzz Bissinger and Dominick Dunne. Except for a brief sojourn to San Francisco, she spent a decade at the magazine where, she said, she “grew up” and was “inspired” by Vanity Fair’s great reporting and writing and learned that “maintaining quality” and upholding the highest journalistic standards (“There were armies of fact checkers and researchers!”) were critical to the vitality and relevance of a successful magazine.

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New Career Opportunities Daily: The best jobs in media.

Marina Khidekel

This is just the latest hire by Joanna Coles, who has been steadily revamping the staff at Cosmo since taking the magazine’s top editor spot in September.

Khidekel started at Cosmo this week.

New Career Opportunities Daily: The best jobs in media.

On Monday, I attended the estrogen-fueled lunch for “The Cosmo 100,” a gals-only power lunch hosted by Joanna Coles who, having been named EIC of Cosmopolitan mere weeks ago, put together a guest list to end all guest lists for her first event. When I arrived  a few minutes before noon, the paparazzi was lined up to capture the arrival of Sarah Jessica Parker,  Diane von Furstenberg, Ali Wentworth, Jennifer Westfeldt and Jessica Seinfeld, who seemed to be channeling MC Hammer in some curious gold lame harem pants. Also in attendance: ABC News’ Deborah Roberts, model Carol Alt, bestselling author Jane Green and more A-list Gotham gals than I’ve seen in one place in ages. Hearst’s amazing PR team headed by Deb Shriver, Alexandra Carlin and Holly Whidden deserve some major kudos. I was seated at a fabulous table with Cathie Black, modeling icon Pat Cleveland and Barbara Taylor Bradford, who told me her 29th book will be published early next year. The mind reels.

When the A-list crowd made their way to the Garden Room, Joanna (who was rocking some gorgeous leather pants) greeted everyone with her trademark cheeky humor, telling us she’d prepared ‘binders of men’ as research for her new gig and then quoting Margaret Thatcher with the wise words, ‘Cocks crow but it’s hens that lay the eggs.’ She also advised us “never to underestimate what you can do in 10 minutes.” So true. But Joanna wanted to do more than celebrate fun, fearless females at her kick-off lunch; she surprised everyone by introducing some truly formidable women who’d broken through the glass ceiling during this election cycle. New Hampshire’s first female governor Maggie Hassan talked of having her daughter run her winning campaign, Tulsi Gabbard, the first Hindu elected to congress explained how she won her race in Hawaii by proving wrong the naysayers who told her “it wasn’t her time,” and Grace Meng, the first Asian-American elected to congress from New York, spoke of the need for women to be mentors to other women. It was truly one of the most inspiring events I’ve attended in a long, long time.

Marcy Syms and Diane Clehane

Today, I was joined by another trailblazer Marcy Syms, who you must know from those commercials for the legendary off-price retailer (“An educated consumer is our best customer”).  It was Marcy’s father, the late Sy Syms who founded the business in 1958 as the first national retailer to sell off-price men’s clothing. At first, it was Sy who gave voice to the slogan in 1974, but he wisely asked Marcy to take his place in 1978 thus tapping into an emerging public consciousness about working women. The rest, as they say, is history.  ”I still remember wearing those bow blouses and those short haircuts!” said Marcy.

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New Career Opportunities Daily: The best jobs in media.

Fulenwider comes to Marie Claire from Brides, where she served as editor-in-chief since last year. She had previously been Marie Claire’s executive editor, from 2009 to 2011.

“Anne had been an invaluable senior member of the Marie Claire team, working closely with Joanna Coles on the vision for the brand, and we are thrilled to welcome her back as editor-in-chief,” David Carey, president of Hearst Magazines, told WWD.

New Career Opportunities Daily: The best jobs in media.

Joanna Coles has been named editor-in-chief of Cosmopolitan. Coles comes to Cosmo from Marie Claire, where she served the same role since 2006. Coles is succeeding Kate White, who — according to a Hearst release — has decided to “shift focus” to her writing and speaking endeavors. White will be staying on as an advisor to Hearst.

New Career Opportunities Daily: The best jobs in media.

As Januarys go, this one has been a bit of a snoozer, but things are finally picking up now that the boldface names have returned to their regular perches at Michael’s. The joint was jumping today as morning talkers (Charlie Rose, Barbara Walters), media moguls (Barry Diller) and fashionistas (Marie Claire‘s Joanna Coles) were all in full power lunch mode. It’s about time!

I was joined today by Seventeen editor-in-chief Ann Shoket and Hearst executive director of public relations Alexandra Carlin. It’s been a while since Seventeen was required reading in my house (I still remember begging my father to drive me to the stationary store,  so I could be the first to get the magazine’s coveted September back to school issue). Back then, I’d devour every oversize page, finding tons of inspiration and validation about surviving the treacherous teenage years in one piece — and in style.

Well, the more things change, the more they stay the same. Ann, who celebrated her fifth anniversary with the magazine last week, says she feels a “huge responsibility” to readers, which means addressing the issues they care most about (a tall order to say the least). Between dealing with ‘sextortion’ (boyfriends threatening to dump girls if they don’t submit sexually) and the barrage of unrealistic images of physical perfection all around them, today’s teenage girls, says Ann, are under “huge pressure” all while dealing with the requisite drama that comes with being a high school girl.  Seventeen‘s mission is to empower teenage girls (the average reader is 16), often by reporting on celebrities who can be a source of inspiration.  For next month’s cover, the magazine scored the first interview with a post-rehab Demi Lovato who opens up about how she battled back from anorexia, bulimia, bipolar disorder and cutting. “Demi was amazing. It’s so refreshing to have a celebrity be honest about their struggles. It’s great for girls to read about someone like that.”

Seventeen, says Ann, is also a resource for girls about subjects they might want to talk about with their parents, but can’t. Topic A: ‘Digital Drama’ – the magazine’s clever moniker for ‘cyber bullying’ which “sounds so nineties.” Seventeen is so committed to wiping out the epidemic that Ann created the ‘Delete Digital Drama’ campaign for the magazine. “We only had to deal with the mean girl phone calls, but today social media has created so many more outlets for bullying to happen. It’s a serious problem.”

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New Career Opportunities Daily: The best jobs in media.

It was a bustling scene at Michael’s today as the power lunch crowd  crammed in some last minute networking before their late summer vacations. In the mix: talking heads (Joe Kernen, Andrew Ross Sorkin), hot shot editors (David Zinczenko, Joanna Coles), and beauty gurus (Estee Lauder’s John Demsey and Thia Breen at separate tables).

I was joined today by Kathryn Leigh Scott who I met years ago while working on a piece for TV Guide about the ongoing appeal of the ’60s Gothic soap, Dark Shadows. Long before Twilight, Kathryn starred as the doomed lady love of vampire Barnabas Collins. Like its eternal leading man, Dark Shadows just won’t die. Tim Burton, one of the show’s most fervent fans, is currently shooting a big screen version starring Johnny Depp as Barnabas and scheduled for a May 2012 release. Kathryn just returned from London where she shot a cameo role for the film. I was dying to get her take on how Johnny is sinking his fangs into the role, but Kathryn demurred, “I’ve been sworn to secrecy!”

We had plenty to talk about anyway. Kathryn’s  latest novel, Dark Passages (Pomegranate Press) is a love letter to Dark Shadows and is already getting rave reviews. Set in the swinging ’60s, it tells the tale of an actress moonlighting as a Playboy bunny who just happens to be vampire and is determined to make it in New York City without her supernatural powers. While working on the cult hit Dark Passages, she meets her nemesis, a 300-year-old witch. ”Anyone who, as a kid, ran home from school to watch Dark Shadows will love it,” Kathryn told me. (We’re starting it tonight.) On the 17th of this month, she’ll be at Barnes & Noble at 86th and Lexington signing copies. Then, on August 19 through the 21, she’ll join several of the original cast members at the annual Dark Shadows festival at the Brooklyn Marriott.

Kathryn is one author who has always taken that old chestnut ‘write what you know’ to heart.  Having worked as a Playboy bunny herself in the ’60s, she interviewed over 250 former bunnies, including Lauren Hutton and Debbie Harry, for her 1999 release The Bunny Years. The book was recently acquired by Imagine Television for potential use in upcoming episodes of The Playboy Club premiering this fall on NBC. With renewed interest in the subject, Simon & Schuster is releasing an updated edition next month with a new forward written by none other than Hugh Hefner.

While Kathryn is over the moon about The Bunny Years getting a new lease on life, she is livid with one former bunny who worked with her back in the day. None other than Gloria Steinem was part of a class of seven women who trained at The Playboy Club at the same time — but Gloria’s stint was a ruse so she could write a scathing expose on the women and the club. While she didn’t identify any of the women by name, she used stories they’d shared thinking they were talking to a friend. “What kind of feminism is it when you put down the women you work with?” asked Kathryn. “All of us were just as ambitious. She knew I was a scholarship student trying to build a career in acting.” What burns Kathryn the most is that Gloria is still bad mouthing the bunnies. “I’m in warrior mode,” she told me, “because this 46 year-old rant is tiresome.” Ms. Steinem, I think you’ve met your match.

Here’s the rundown on today’s crowd:

1. Hollywoodlife.com’s Bonnie Fuller and Fidelis Global’s Gerry Byrne, a Penske board member, presiding over their monthly lunch. On the guest list:  Activate’s co-founder and managing director, Michael J. Wolf;  Katherine Oliver, commissioner of the Mayor’s Office of Media & Entertainment; Ritu Trivedi of Mindshare Interactive; Tribeca Enterprise”s Jon Patricof; Estee Lauder group president John Demsey; WWD‘s AmyWicks; J. Walter Thompson CEO Bob Jeffrey; and Penske Media president Aly Racer; and the company’s head of strategy and operations, Will Lee.

2. Marie Claire’s publisher Nancy Cardone and editor Joanna Coles (Loved that Alexander McQueen dress!) with Estee Lauder’s Thia Breen.

3. Discovery ID’s head honcho Henry Schleiff. Henry tells me last night’s premiere of Big Law starring former boxer Eric Esch who returns to his hometown of Jasper, Alabama as ‘Deputy Butterbean’ to exact some big justice was “a knockout.”

4. CNBC’s Squawk Box host Joe Kernen with  his lovely wife and adorable daughter, Blake (co-author of Your Teacher Said What? with her dad). The family stopped in for a quick bite before catching today’s matinee performance of Wicked.

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New Career Opportunities Daily: The best jobs in media.

Joanna Coles

Coles will be dishing out advice to the designers, much like Tim Gunn does for “Project Runway.” The winner of the show will see even more of Coles, because along with cash prizes, they get a spread in Marie Claire and will guest edit an issue.

Let’s hope Coles is working on a catch phrase as good as Gunn’s “Make it work,” because otherwise we might not watch. Okay, we’re probably (definitely) not going to watch it anyway, we’re just trying to be nice.

New Career Opportunities Daily: The best jobs in media.

Immediately ruled out is Joanna Coles, who apparently just signed a new deal to stay Editor-in-Chief at Marie Claire for awhile. There’s some guessing that it might be Cosmo’s Kate White, but the final target appears to be Harper’s Bazaar’s Glenda Bailey. Apparently things haven’t been going so well at the magazine:

Harper’s Bazaar finished the first half of 2011 down 5.4 percent in ad pages and circulation numbers so far this year are behind those of 2010. The book missed its rate base for January, February and March, according to data from the Audit Bureau of Circulations.

There’s no evidence that Bailey is going to be fired, and a few sources even tell WWD that there isn’t anything to the rumor, but good gossip isn’t always correct gossip. It just gets people talking.

New Career Opportunities Daily: The best jobs in media.

1. Food Network Magazine
2. Marie Claire
3. Elle Decor
4. Wired
5. GQ

While being number one doesn’t mean that much, it’s certainly nice for the magazine to be recognized for its achievements. Though the way Adweek did it was sort of odd:

This is one case when Hearst’s lower-brow attitude—combined with its strategy of partnering with established personalities and platforms – has turned into a winning recipe.

Talk about a back-handed compliment. That’s like telling your friend “I like those jeans! They’re a lot less ugly than the ones you usually wear.”

New Career Opportunities Daily: The best jobs in media.