Website has a very interesting look today at U-T TV, the burgeoning sideline broadcast arm of daily newspaper U-T San Diego.

Launched in May, U-T TV is already halfway to its goal of 24-hour daily cable news programming and along with Cox, added another local carrier last month, AT&T U-Verse. By next year, the $3 million, 60-employee investment will be in full play:

The paper initially considered partnering with a local TV station, U-T San Diego COO Mike Hodges said. The market already has a successful partnership on that front between Voice of San Diego, a non-profit news site, and KNSD, the city’s NBC owned and operated affiliate.

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