At today’s S.I. Newhouse School Mirror Awards luncheon at Cipriani 42 in New York City, one of the Syracuse University winners was SF Weekly staff writer Joe Eskenazi. He took home the impressive sounding prize of Best Single Article/Digital Media for his October 2012 feature “Top 5 Ways Bleacher Report Rules the World!”
Eskenazi’s look at the evolution The Huffington Post of sports was and remains a great cover story. It starts off with a couple of peripheral references framing the company’s 2012 efforts to add full-time salaries and respectability to the unpaid blogger mix:
During a meeting in New York City, an executive at one of the nation’s largest sports media companies quipped that Bleacher Report’s new strategy was akin to spritzing a little room deodorizer after leaving a steaming deposit in the toilet and failing to flush. An attendee recalls everyone laughing uproariously.