Time Inc has struck a deal to make Outbrain the exclusive provider of the recommended stories that appear on Time Inc. sites. Outbrain is a “content discovery platform,” which means it gets paid by media companies to have their links placed below stories on a wide variety of websites. You know the type — A block of articles with an “Around The Web” or “Promoted Stories” headline.
Up until now, Time Inc. had worked with a few different content discovery companies. Now only Outbrain will be providing this service. The deal is expected to generate more than $100 million for Time Inc. over the course of the agreement.
“Outbrain’s focus on audience experience and surfacing optimized content recommendations was a key to launching this partnership,” said Time Inc’s CEO Joe Ripp, in a statement. “It maximizes the monetization of our audience to other content publishers. And, it provides key insights and analytics about our core digital users.”