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Posts Tagged ‘Joe Ripp’

Time Inc. Makes Exclusive Deal with Outbrain

Time__Inc_-logo-2ED06AA15C-seeklogo.com_Time Inc has struck a deal to make Outbrain the exclusive provider of the recommended stories that appear on Time Inc. sites. Outbrain is a “content discovery platform,” which means it gets paid by media companies to have their links placed below stories on a wide variety of websites. You know the type — A block of articles with an “Around The Web” or “Promoted Stories” headline.

Up until now, Time Inc. had worked with a few different content discovery companies. Now only Outbrain will be providing this service. The deal is expected to generate more than $100 million for Time Inc. over the course of the agreement.

“Outbrain’s focus on audience experience and surfacing optimized content recommendations was a key to launching this partnership,” said Time Inc’s CEO Joe Ripp, in a statement. “It maximizes the monetization of our audience to other content publishers. And, it provides key insights and analytics about our core digital users.”

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Time Inc. Searches for People Exec Editor

Time Inc. needs People to rake in the cash, and so it is on the hunt for an executive editor to oversee the magazine. According to The New York Post, Time Inc. CEO Joe Ripp has hired executive search firm Edon Zehnder to find the person, who will also oversee Entertainment Weekly.

People, which has long been Time Inc.’s biggest earner, has struggled recently. If People falters, Time Inc. does too. It’s not just People though. Ripp admitted during an earnings call that many of the companies weeklies were underperforming.

“Late in the quarter, our print advertising revenues weakened principally across our entertainment news and sports titles, and these booking trends have continued into the fourth quarter,” said Ripp.

Whoever ends up with the executive editor role will have plenty of work to do.

Food + Wine Cuts Six Staffers

Food + Wine has let go of six editorial staffers in an attempt to cut costs. WWD reports that the restructuring will allow Food + Wine’s editor, Dana Cowin, to focus more on the digital side of the glossy.

The cuts are just the latest moves by Time Inc. CEO Joe Ripp to turn around the now independent publishing house. Time Inc.’s first quarterly report since being shed by Time Warner wasn’t pretty — it came with a net loss of $32 million. Obviously things have to change, and one easy way (well, not exactly easy) to do that is trim staffers across the board.

When Ripp was recently asked about layoffs, he responded like a politician. “It’s not about downsizing, it’s about are we making the appropriate investments in our products,” said Ripp at the time. In other words, there are more layoffs to come.

Time Inc. Has its Sights Set on TV

timeinc_logo_2.25.10We finally have some insight into how Joe Ripp, Time Inc.’s CEO, plans to save the company. During the Code/Media discussion series, Ripp told Recode that the key to reviving Time Inc. was expanding its offerings, and his inspiration was National Geographic. In other words: Expect Time Inc. brands to show up on your story box in the near future.

NatGeo was once nothing more than a stack of dusty magazines in your grandfather’s study. It’s now a multimedia empire, with multiple TV networks and a successful film studio. If Ripp says NatGeo has provided a blueprint for Time Inc., TV and online videos are definitely on their way.

Ripp was confident enough in his plan that he told the audience to “Check back in six months to see how we’re doing.” We definitely will. Perhaps by turning on the TV.

A Ripp-Roaring Time Inc. Yarn

There are more than a half-dozen standout quotes in the dog-days-of-print examination by Gabriel Sherman in this week’s New York magazine. Two of the zingers belong to Time Inc. CEO Joe Ripp and, in both cases, connect the company’s august history with the disruptive challenges currently being sorted through.

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“If you have a church and nobody shows up, it doesn’t work so well,” Ripp tells Sherman at one point, referring to the appointment of Norm Pearlstine as chief content officer and a new reporting structure that has removed the wall between church (editorial) and state (advertising). Later on, when the specter of company co-founder Henry Luce is brought up, Ripp has this to say:

“You know the great thing about Henry Luce? He didn’t have to worry about what Henry Luce would have done. He wasn’t held to his past.”

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Jill Abramson Added to NYC Re/code Event

Right after Labor Day, former New York Times executive editor Jill Abramson will make her first non-commencement-address stage appearance since being booted from the Grey Lady. As part of a Thursday September 4 Re/code Code/Media series event.

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From co-producer Peter Kafka’s note:

You may not be familiar with [Meredith] Valiando Rojas. But there’s a good chance your kids have been to one of her shows, or want to go: she’s the CEO of DigiTour, the Live Nation for the Web video generation, which puts on sold-out concerts featuring YouTube and Vine stars. And if that seems odd to you, that’s just fine with her: Ryan Seacrest and Conde Nast’s Advance Publications are already believers.

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Time Inc. Testing Higher Prices for People

Time Inc. has come up with a brilliant idea to increase revenue: Make rich people pay more for the pleasure of reading about other rich people.

According to The New York Post, the publisher is currently charging different prices for People — single copies of the glossy are more expensive in affluent cities and less expensive in other areas. The move comes on the heels of People raising its cover price to $4.99 — its first price hike in five years.

“Magazines are one of the few products that have one price nationally,” Time Inc.’s CEO, Joe Ripp, told the Post. “That makes no sense to me.”

We agree. Hopefully the wealthy readers of People somehow manage to cope with this dramatic change in their lives.

Time Inc. Posts Ad Revenue Increase, But Big Net Loss

timeinc_logo_2.25.10In Time Inc.’s first quarterly report since becoming an independent company, the publisher posted a three percent gain in ad revenue. That jump was mostly due to a 12 percent increase in digital ad revenue. The company was also helped by — believe it or not — print. Time Inc.’s acquisition of American Express Publishing, which included Food & Wine, Travel & Leisure and Departures, led to a year-over-year bump in ad dollars.

Despite this good news, the company posted a net loss of $32 million, compared to a $75 million profit last year. Which is probably why Joe Ripp, Time Inc’s CEO, used dreaded words such as “leaner” and “nimble” in his statement. Those words translated: layoffs are on their way.

“Time Inc. is undergoing a significant transformation as we extend our powerful brands across platforms, work to develop adjacent business opportunities, and move toward a leaner and more nimble operating culture,” said Ripp. “We had a solid second quarter, we are making real progress, and we are executing.”

Time Inc. Sells Mexican Publisher

Time__Inc_-logo-2ED06AA15C-seeklogo.com_Time Inc. has sold Grupo Expansión (GEx) — Mexico’s second-largest publisher — to Southern Cross Group, a private equity firm. Time Inc. had acquired GEx in 2005.

Joe Ripp, Time Inc’s CEO, said the company sold GEx because it didn’t fit in its plans. “Time Inc.’s prime focus today is on growing core assets in the U.S. and U.K.,” said Ripp, in a statement. “Therefore, we believe GEx will have better opportunity to maximize its value under the ownership of Southern Cross.”

GEx’s brans include Expansión, Elle, Obras, Manufactura, IDC, Quién, Elle Decoration, InStyle, Accént, Aire, Gran Plan, Quo, Chilango, Life & Style, Metros Cúbicos, Travel + Leisure, Revolution, CNNExpansión, Mediotiempo, ADNPolítico and CNNMéxico.

Financial terms of the deal weren’t disclosed.

Time Inc. and Meredith Merger Rumor Returns

Now that Time Inc. is on its own, the rumor that the publishing house and Meredith Corporation will merge is popping up once again. According to The Street, Meredith might acquire Time Inc. as soon as next year:

Meredith could buy Time in the fourth quarter of 2015, Citi analyst Jason Bazinet predicted. The deal is not likely to occur before then because of the tax-free nature of the Tiime spin-off, the analyst believes. Time shareholders would probably receive $28 per share in a takeover and would have 40%-48% of Meredith’s equity following the deal.

The Time Inc./Meredith talks began last February. Despite plenty of discussions, the deal ultimately fell through when the two sides couldn’t come to an agreement on the fate of TimeFortuneMoney and Sports Illustrated. 

Regardless of what the Citi analyst thinks, earlier this month Joe Ripp —Time Inc.’s CEO — was blunt about the idea of a Time Inc./Meredith combo. “I’ve had no conversations with Meredith and I have no plans to talk with [Meredith's CEO] Steve Lacey in the near future,” Ripp said at the time.

Media reporters please note that the phrase “near future” is open to wild and rampant speculation.

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