A media blitz these days touches many more bases than the major networks and leading daily newspapers. Witness our former Governor, who wrapped up his first week of Total Recall autobiography chest-thumping with a 2:30 p.m PT Google hangout chat hosted by What’s Trending maven Shira Lazar.

The global audience made possible by this technology was plainly obvious. Commenters awaiting the event’s start were chiming in from Germany, Lithuania, Poland, Macedonia and points beyond.

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