Firstly, there’s actually not that much of it at the Yahoo Beauty end. Secondly, while some sort of discussion about the color purple on Yahoo conjuring up the site’s tech origins seems reasonable enough, the hyperbole here does not:
“A particular sticking point for both of them is the overuse of purple on the site,” said our insider. “It looks so old-fashioned. They’ve been trying to get (Yahoo!) to change it and they’ve had huge fights about that and general aesthetic problems.”
A stripe of the color, along with the site’s famous logo (also in purple), follows readers as they move through the pages.