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Posts Tagged ‘John Aglialoro’

Atlas Shrugs Off Bad Reviews, Does Boffo Merchandising BO

Much gets written about motion picture merchandising deals, ever since a guy named George Lucas showed how profitable that end of the business could be. Today, in an article about the surprisingly strong first-weekend box office average of Atlas Shrugged: Part 1, veteran Hollywood Reporter staffer Paul Bond also reveals some interesting tchotchke info.

Apparently, the marquee item at the movie’s e-commerce store, a $159 bracelet like the one worn by Taylor Schilling‘s heroine Dagny Taggart (pictured), is already on back-order. Producer John Aglialoro says merchandise has been flying off the shelves to six continents. Just imagine if the producers were not limited in their facsimile activities:

When Aglialoro obtained rights to the movie almost 19 years ago, he also got rights to sell such items as T-shirts, mugs, posters, and even jewelry, though not dolls, video games, and other “interesting exceptions.”

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Atlas Shrugged, ‘Meh’

In a piece titled, “Paul Ryan and the New Politics of Sadism” in Esquire they draw a fascinating parallel:

In terms of their connection to actual human reality, the difference between the doctrines of Ayn Rand and the doctrines of L. Ron Hubbard is not substantial, and the fervor of their acolytes is almost exactly the same. Picking Paul Ryan to handle your political economy is tantamount to electing Tom Cruise to be pope.

We’ll add one more: In 2000 when Battlefield Earth, a movie based on a L Ron Hubbard novel, came out the reviews were universally bad and by and large hilarious.

Now Atlas Shrugged Part I is registering similar on Rotten Tomatoes. It’s ranking (as of this posting) is 6% on the Tomatometer. Reviews like:
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