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Posts Tagged ‘John Byrne’

Bloomberg “Most Aggressive” Bidder For BusinessWeek

businessweek cover.jpgAlthough BusinessWeek‘s media columnist Jon Fine has already departed for his six-month sabbatical, his publication is still closely tracking its own sale.

Bids for the business magazine were due yesterday to BusinessWeek‘s owner McGraw-Hill, and at least four parties have submitted revised bids, according to Tom Lowry, who has taken over Fine’s “On Media” column:

“Among those submitting revised bids were financial data giant Bloomberg LP, private equity firm Open Gate Capital, and investment firm ZelnickMedia LLC. At least one other bidder, which BusinessWeek was not able to identify, also submitted a bid.”

Although details of the bids are unknown, Lowry said Bloomberg has been “the most aggressive in its pursuit of BusinessWeek.” According to Lowry, Bloomberg’s chief content officer Norm Pearlstine met with various members of the BusinessWeek editorial team last week, including editor-in-chief Stephen Adler, executive editors Ellen Pollock and John Byrne and Ciro Scotti, BusinessWeek‘s managing editor. These meetings discussed topics like the possibility of integrating content from Bloomberg into the magazine and adding more editorial pages to the book, which “suggests Bloomberg might be looking at tinkering with BusinessWeek‘s traditional 60-40 mix of editorial pages to ad pages,” Lowry said.

Right now, it’s all speculation. The sales process is just at the beginning, but we’re bound to learn more as it progresses. But a successful media company like Bloomberg taking over the reins of a struggling pub like BusinessWeek certainly seems promising, even if the editorial mix of the mag may change in the future. If BusinessWeek survives in any form, and jobs are saved, it’s better than the fate suffered by other magazines, like Portfolio.

BusinessWeek Accepts Revised Bids From Potential BuyersBusinessWeek

Earlier: Getting The Skinny On The BusinessWeek Deal As Bid Deadline Looms

Mansueto Eyes BusinessWeek

bw.pngOver the past few weeks, BusinessWeek‘s own media columnist Jon Fine has been tracking the efforts by the magazine’s owner, McGraw-Hill, to sell the business pub.

Yesterday, he reported another possible bidder has entered the fray: Jon Mansueto, whose Mansueto Ventures also owns Inc. and Fast Company.

Mansueto has a history of buying magazines when they’re a good deal, Fine said. “In 2005 Mansueto bought Inc. and Fast Company from Gruner & Jahr for around $35 million in cash plus the assumption of certain liabilities,” he said.

Mansueto’s interest in BusinessWeek might have another explanation as well. John Byrne was editor of Fast Company when Manseuto purchased the magazine and he helped broker the deal that brought Fast Company and Inc. under Mansueto’s control. He left the company shortly thereafter to return to … BusinessWeek. He currently serves as executive editor of the magazine and editor-in-chief of Businessweek.com.

Meanwhile, as Fine previously reported, other parties are also interested in possibly making a bid for BusinessWeek and have taken meetings with the magazine’s management. New York magazine owner Bruce Wasserstein met with BusinessWeek insiders earlier this week, and three private equity firms have also shown an interest.

Read the whole story here.

Earlier: BusinessWeek Update: There Are Interest Parties

Businessweek.com’s John Byrne Discusses Engagement

mbcircus.pngOur sister blog MediaJobsDaily has joined us at the Mediabistro Circus and they caught the presentation by Businessweek.com editor-in-chief John Byrne. Byrne’s presentation was called “New World Intimacy” and dealt with building reader engagement — something we think about every day.

“The secret of digital technology isn’t that you can do video, but that you can collaborate. Journalism has to become not a product but a process,” Byrne said.

As MediaJobsDaily reports, here some of the ways that BW.com is collaborating with its writers and readers in order to drive engagement:

* They put a module on every page on the site called “In Your Face,” in which they harvest the best comments on the site and feature the reader on the homepage.
* BW.com’s “bribed” journalists to respond to readers by promising better exposure on the site if journos engage.
* They have a feature called “My Take” with essays from readers, but they don’t take any submissions. They find articulate readers who are leaving lots of comments and commission essays from them.
* The 100 “best” commenters last year were given T-shirts, the top 10 got a dinner.

What do you think? What are some ways blogs like FishbowlNY can engage readers?

Cirque du Soleil At The Circus

cirque.png Our new editor is gearing up for her first trip to Mediabistro Circus on June 2-3 and excitement couldn’t be higher around here.

But just wait until the incredible performers of Cirque du Soleil take the stage on the last day of the Circus. Nothing makes us happier than acrobatic feats or displays of physical skill, like these two on the left, performing a tango on a unicycle (!) — and we’ve been assured they will be there next week.

Cirque du Soleil director of creation Carmen Ruest will also be on hand, speaking about turning a small company into the tumbling world-wide franchise it is today. And of course there will be tons of other fun speakers like Fiona Spruill of The New York Times and John Byrne, executive editor/editor-in-chief of BusinessWeek.com.

Come meet us there!

Businessweek.com EIC and Mediabistro Circus Speaker John Byrne on the Menu

mmm_2-3.gifOur guest today for “Decision-Maker Week” is Businessweek.com editor-in-chief John Byrne.

We talk to Byrne about running the Web component to the print magazine, and how the world’s overlap. We’ll also discuss what’s on the horizon at the site. “This is also a difficult time because the media is under unprecedented pressure, so you have to really use your resources maybe a little bit differently than you might have a few years ago,” he says.

Byrne will be speaking at the Mediabistro Circus (June 2-3 in New York) about how Businessweek.com has “implemented digital initiatives across the company to maximize opportunities online.” Says Byrne: “Twitter is an ideal tool for the reporter to use to ask the public, ‘What kinds of stories do you want to read,’ to tell the public ‘Hey I’m reporting this story out’…and finally, when the story is published, to allow the audience to know the story is published and invite them in.”

Also discussed: Jimmy Kimmel‘s much-talked about Upfront routine, what differentiates Businessweek.com from other similar sites and the growing relationship between advertising and content.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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