John Driscoll has been named Bonnier Corp.’s new Vice President of Corporate Sales. Driscoll comes to Bonnier from Just Marketing International (JMI), a motorsports marketing firm. He served as JMI’s Senior Vice President of Partnership Development since 2010. Prior to JMI, Driscoll was Vice President, Chief Brand Officer and Publisher of Car and Driver and Road & Track.
“John is a consummate sales leader, and his skills and vision will be a tremendous asset to all Bonnier brands,” said Gregg Hano, Senior Vice President of Corporate Sales. “John is an expert at showing major advertisers the value of reaching an enthusiast audience, and his extensive experience with integrated media will boost our success in expanding our digital footprint.”