Tomorrow morning, four Mercedes-Benz vehicular teams, each featuring a pair of drivers and “celebrity coach,” will depart for Dallas from LA, Chicago, New York and Tampa. It’s all part of an ingenious Twitter-follow Super Bowl contest put on by the car manufacturer.
The LA team features singer Pete Wentz (@petewentz) and a pair of Green Bay Packer fans, Todd Sanders (@tsand) and John Pederson (@ijohnpederson) (pictured), who actually met through Twitter. At the end of the February 2nd-4th event, which also has a charity component, a follower of the winning team will be randomly selected for a Grand Prize along with 20 others:
Each Twitter race team will select two winners from those participants who have joined their team and the race director (@MbtweetraceHQ) will select twelve additional winners. Winners will be those participants that have tweeted the most plentiful, creative and timely tweets.