TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Johnson Publishing’

Same Size, Different Look: Jet Magazine Unveils Full Makeover

We included a size reference in the headline because evidently that aspect of Jet magazine is a big deal to loyal readers. From a New York Times report by Tanzina Vega:

One thing that won’t change, however, is the magazine’s unusual size — 5⅛ inches by 7⅜ inches. [Johnson Publishing chief executive Desirée] Rogers said the magazine enlisted the opinions of focus groups around the country for ideas on the makeover. “The one thing we kept hearing was, ‘Don’t change my size,’ ” she said.

The revamped August 12 Jet issue (pictured) comes on the heels of a very successful 2012 online revamp of sister publication Ebony. That followed a print redesign and in the wake of those separate changes, traffic at ebony.com has increased six-fold since July of last year.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now! 

J.P. Morgan Chase Buys ‘Substantial’ Stake in Ebony, Jet Publisher

J.P. Morgan Chase has purchased a large stake in Johnson Publishing, the company that published Ebony and Jet. Johnson Publishing’s CEO Desiree Rogers wouldn’t comment on how much Chase has invested; only describing it as “substantial.”

Rogers told Crain’s that Chase supports Johnson Publishing’s mission, which includes growing digitally (through partnerships with more vendors) and increasing marketing for Ebony and Jet.

Is Ebony For Sale?

ebony.jpgIs Johnson Publishing, the owner of Ebony shopping around its flagship publication?

That’s the news coming out of Newsweek today. Citing “media and investments executives familiar with the developments,” Johnnie L. Roberts reports that Linda Johnson Rice, chairman and CEO of Johnson Publishing and daughter of its founder John H. Johnson, has reached out to Time Inc., Viacom and private investors like buyout firms to see if she could find a buyer or financial partner for the title.

Like so many magazines in today’s economic climate, Ebony has been struggling in the past year. Although the title was among those that saw the biggest newsstand growth during the first half of the year, according to the Audit Bureau of Circulation’s recent numbers, Roberts reports that Ebony has seen some pretty grim advertising numbers in recent years:

Ebony‘s advertising pages and ad revenues have declined in each of the last three years, even during periods when the industry was flat to positive. Among the 243 magazines tracked by the Publishers Information Bureau, ad pages plunged an average of 28 percent, with revenues falling by 21 percent, in the first half of 2009 compared with the same period a year earlier. But Ebony‘s decline was sharper, as advertising dived almost 35 percent, dragging revenues down almost 32 percent, to $18.8 million from 2008′s $27.7 million…And according to industry tracker Media Industry Newsletter, things have only turned grimmer for Ebony since the first half. Total ad pages sank by 40 percent this year through the October issue, now on newsstands.”

And earlier this month, Ebony cancelled its Fashion Fair event for fall 2009, citing economic challenges.

Still, despite all of Ebony challenges, executives have denied that they’re in talks to sell the magazine, Roberts said. These sorts of things have a way of shaking out and revealing themselves over time, so we’ll keep you posted.

Ebony: Up For Sale?Newsweek

Promotions at Ebony

ebony51.jpg

As the magazine world continues to ponder the closing of Portfolio earlier this week, Ebony is handing out a few promotions.

Johnson Publishing
announced today that Terry Glover has been named managing editor of the glossy. Glover most recently served as EbonyJet.com‘s senior online editor and has also completed tours of duty at Savoy, Uptown and Playboy.com.

Promotions also came to new senior editor Adrienne Samuels Gibbs and to new senior writer Margena A. Christian.

The release, after the jump.

Read more