If you happen to see a guy in LA wearing a hoodie, shorts, and flip-flops, he could very well be one of the new, powerful faces of LA’s resurgent tech scene.

Someone like Paige Craig (pictured, out of uniform), the former Marine who now dispenses cubicle orders at Santa Monica start-up Better Works. At the top of today’s enlightening VentureBeat article, Craig offers an intriguing and succinct explanation as to why, in the past three years, LA has been able to lay a real claim to the nickname “Silicon Beach:”

Beyond the colorful nightlife and perfect weather, Craig defines what is, for him, the crux of Los Angeles’ entrepreneurial community: a connection to average consumers’ needs and the all-important hustle.

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